In the Competitors section, you can see exactly which brands the AI mentions in the same breath as your entity. This helps you understand the market environment you’re operating in within AI search and who your direct competitors are for user attention.
Competition Table
This table lists all brands that were mentioned together with the searched brand or entity in at least one of our analyzed prompts. This shows which brands the AI mentions in the same context as the searched entity or brand and whom it identifies as relevant competitors.
Advanced Features
To use the data from the Competitor view strategically, the following additional features are available in the “Search” section:
- Prompts: View the exact prompts with their corresponding responses where you and your competitors appear together.
- Environment: Analyze your own and whether your competitors appear in different thematic clusters than you do.
- Sources: Find out which websites and URLs are most likely to be used to answer questions about your brand or entity.
Tracker: Custom Analysis and Timeline
While the Competitor table shows you whom the AI mentions on its own, the Tracker gives you additional control for your monitoring:
- Identify your own competitors: You can specifically define brands that you want to keep a permanent eye on.
- Sentiment Analysis: Beyond “positive” or “negative,” the Tracker can also analyze context, tonality, positioning, as well as a brand’s strengths and weaknesses.
- Timeline: Observe in detail how your visibility and your brand’s positioning against the competition develops over days and weeks.
