A casual approach to keyword research can lead to the wrong content. Content needs to be developed from a well-researched and filtered keyword set, and combined in a way that leads to trust from Google. Here’s an overview of the SISTRIX process, data and tools.
Let’s address this topic up-front and honestly: there is no mathematical formula for the perfect (SEO) text. No law describes what Google expects for content formats. On the contrary; any attempt to write texts based on formulas will optimise the result into mediocrity.
Which keywords could your URLs rank for on page 1 of the Google search results? By analysing easy-win opportunities, you’ll be able to focus your efforts on content that can enter the Top 10 with manageable effort.