Content Creation

A casual approach to keyword research can lead to the wrong content. Content needs to be developed from a well-researched and filtered keyword set, and combined in a way that leads to trust from Google. Here’s an overview of the SISTRIX process, data and tools.

Let’s address this topic up-front and honestly: there is no mathematical formula for the perfect (SEO) text. No law describes what Google expects for content formats. On the contrary; any attempt to write texts based on formulas will optimise the result into mediocrity.

What keywords could your URLs rank for on page 1 of the search results? By analysing easy-win opportunities you’ll be able to focus effort into enhancing content and improving rankings into the top 10. The one-click Opportunities feature in the Toolbox will also uncover new keywords that your competitors rank […]