Who Has The Strongest Keyword Dataset? SISTRIX vs. Semrush vs. Ahrefs

Long term SEO success can only be done by making decisions decisions based on real, trustworthy, transparent data. We compare here our keyword dataset with those of our competitors to find out the main differences and show you why SISTRIX is the best SEO tool, with the best data on the market.

Keywords are one of the foundations of SEO; that’s why they are often a fundamental metric in determining the performance of an SEO tool. However, every tool monitors keyword data differently. We’ll demonstrate this by comparing real data from different tools with those from the SISTRIX Toolbox.

International Comparison

For the first comparison we consider the total number of organic keywords offered by each tool for five relevant countries in Europe.

Today, 64% of searches are carried out on mobile phones, so it makes sense to consider only the mobile database from SISTRIX and Semrush. As far as Ahrefs is concerned, we had to take the desktop database into account, as the tool doesn’t offer any mobile data for keywords.

SISTRIX vs Semrush vs Ahrefs - Total Number of Organic Keyword per Country
DomainCountrySISTRIXSemrushAhrefs
wikipedia.orgUK23,452,4301,369,5511,971
DE36,551,2751,315,398677
IT20,931,7591,144,298483
ES21,297,3021,118,151398
FR20,295,6871,311,418470
quora.comUK6,661,298121,5243,910,973
DE2,173,18016,989827,536
IT2,583,39236,232826,088
ES2,406,44019,297548,344
FR2,079,75020,018786,564
reddit.comUK9,041,829150,9305,006,918
DE4,021,45045,6501,659,389
IT1,519,75421,680539,578
ES2,119,08519,490429,509
FR2,495,78928,010843,780
ikea.comUK1,043,88667,093529,101
DE1,089,84560,351451,257
IT597,17139,809218,736
ES940,05276,036288,299
FR895,38863,180356,799
porsche.comUK45,7751,72724,447
DE183,3792,87553,894
IT46,2721,49214,842
ES42,3229689,409
FR49,0211,69015,069
weber.comUK34,08156119,796
DE102,5011,58335,052
IT35,45234710,365
ES22,3362214,903
FR47,46661112,187
easyjet.comUK247,30419,788192,584
DE190,6341,58060,600
IT148,9383,97656,665
ES113,2802,45649,725
FR134,5324,77075,802
booking.comUK1,455,06498,601965,272
DE3,201,950117,991900,719
IT2,735,804123,723794,752
ES2,343,851117,707678,739
FR1,980,60779,095659,489
wikitravel.orgUK120,2544,11989,111
DE172,5313,05161,602
IT40,96460818,492
ES37,74349510,978
FR44,65244016,174
hilton.comUK153,7766,99697,890
DE49,93065815,091
IT20,5003808,689
ES29,4852776,276
FR30,8623057,345
britishmuseum.orgUK142,7894,84788,323
DE13,9111258,844
IT11,2612559,443
ES16,556883,619
FR24,476946,651
bab.laUK651,64212,079289,155
DE1,238,11175,031602,605
IT1,170,859110,232500,003
ES1,470,774104,418359,286
FR1,363,69869,012414,623
reverso.netUK1,027,35619,689428,828
DE5,411,565191,4872,136,944
IT3,394,736215,1451,372,122
ES4,260,984219,806963,191
FR4,772,140253,6101,460,772
duolingo.comUK94,9921,38236,764
DE68,13976333,756
IT47,56059018,473
ES116,50584624,937
FR88,71977225,566
etsy.comUK7,807,942306,8854,073,762
DE5,803,941237,0022,810,311
IT2,434,23494,2671,193,931
ES4,065,51998,1741,046,143
FR4,593,001124,2761,768,902
gardenia.netUK90,7594,47347,705
DE8,271554,464
IT4,536803,037
ES8,198382,209
FR10,889384,050
nike.comUK378,88920,503240,451
DE310,85314,514163,388
IT241,45414,20293,795
ES347,22914,14792,183
FR300,86417,246120,870
asos.comUK1,035,51376,204700,749
DE468,24420,113317,978
IT276,91515,857169,606
ES436,76917,948153,877
FR516,30322,318245,680
hm.comUK651,85930,807414,655
DE508,01719,671287,959
IT312,67911,518141,818
ES453,71018,332149,804
FR438,94514,673287,959
wish.comUK669,5584,508356,459
DE141,5061,15498,005
IT86,11865342,229
ES194,82641929,937
FR4,109991,493
ibm.comUK340,0304,464177,681
DE420,7272,738119,636
IT165,9862,33255,238
ES346,5343,04555,342
FR306,5252,65283,582
intel.comUK129,3681,72953,885
DE110,54555223,977
IT42,9574319,171
ES68,8516228,203
FR54,69731710,773
indeed.comUK3,617,865155,3951,870,723
DE3,386,08266,1761,038,586
IT1,555,66748,492489,315
ES1,455,97728,433350,303
FR3,049,20194,2181,077,147
linkedin.comUK7,677,733350,4624,163,616
DE8,171,003213,9481,039,559
IT5,420,707234,217490,221
ES7,278,507271,576350,262
FR8,396,357313,0361,080,287
netflix.comUK702,85637,953472,300
DE657,16521,463287,410
IT565,69828,692259,084
ES599,11636,801240,007
FR495,30533,232331,308
spotify.comUK2,330,907103,2531,191,568
DE1,792,64547,827793,267
IT923,25057,999520,098
ES1,722,55356,365465,822
FR1,368,22430,380526,364
rollingstone.comUK622,37917,340377,325
DE135,36996659,601
IT92,5701,03838,490
ES140,4771,42941,178
FR101,72360340,238
nationalgeographic.orgUK219,4637,42993,294
DE23,33344810,609
IT15,4175946,149
ES28,6385814,989
FR25,9873747,596
elle.comUK638,78718,859517,107
DE97,5971,33558,903
IT1,667,79845,904795,770
ES962,16435,7844,989
FR89,29771931,240
fifa.comUK30,7562,29127,736
DE45,8061,25226,923
IT10,5453697,115
ES45,5491,82419,965
FR40,1161,46526,651

Direct Comparison On The Number Of Keywords

In this list you can see a direct comparison of the keyword-database for 30 domains (UK data).

Last update: 24 August 2022

wikipedia.org

SISTRIX: 23,452,430

Semrush: 1,369,551

Ahrefs: 1,971

quora.com

SISTRIX: 6,661,298

Semrush: 121,524

Ahrefs: 3,910,973

reddit.com

SISTRIX: 9,041,829

Semrush: 150,930

Ahrefs: 5,006,918

ikea.com

SISTRIX: 1,043,886

Semrush: 67,093

Ahrefs: 529,101

porsche.com

SISTRIX: 45,775

Semrush: 1,727

Ahrefs: 24,447

weber.com

SISTRIX: 34,081

Semrush: 561

Ahrefs: 19,796

easyjet.com

SISTRIX: 247,304

Semrush: 19,788

Ahrefs: 192,584

booking.com

SISTRIX: 1,455,064

Semrush: 98,601

Ahrefs: 965,272

wikitravel.org

SISTRIX: 120,254

Semrush: 4,119

Ahrefs: 89,111

hilton.com

SISTRIX: 153,776

Semrush: 6,996

Ahrefs: 97,890

britishmuseum.org

SISTRIX: 142,789

Semrush: 4,847

Ahrefs: 88,323

bab.la

SISTRIX: 651,642

Semrush: 12,079

Ahrefs: 289,155

reverso.net

SISTRIX: 1,027,356

Semrush: 19,689

Ahrefs: 428,828

duolingo.com

SISTRIX: 94,992

Semrush: 1,382

Ahrefs: 36,764

etsy.com

SISTRIX: 7,807,942

Semrush: 306,885

Ahrefs: 4,073,762

gardenia.net

SISTRIX: 90,759

Semrush: 4,473

Ahrefs: 47,705

nike.com

SISTRIX: 378,889

Semrush: 20,503

Ahrefs: 240,451

asos.com

SISTRIX: 1,035,513

Semrush: 76,204

Ahrefs: 700,749

hm.com

SISTRIX: 651,859

Semrush: 30,807

Ahrefs: 414,655

wish.com

SISTRIX: 669,558

Semrush: 4,508

Ahrefs: 356,459

ibm.com

SISTRIX: 340,030

Semrush: 4,464

Ahrefs: 177,681

intel.com

SISTRIX: 129,368

Semrush: 1,729

Ahrefs: 53,885

indeed.com

SISTRIX: 3,617,865

Semrush: 155,395

Ahrefs: 1,870,723

linkedin.com

SISTRIX: 7,677,733

Semrush: 350,462

Ahrefs: 4,163,616

netflix.com

SISTRIX: 702,856

Semrush: 37,953

Ahrefs: 472,300

spotify.com

SISTRIX: 2,330,907

Semrush: 103,253

Ahrefs: 1,191,568

rollingstone.com

SISTRIX: 622,379

Semrush:17,340

Ahrefs: 377,325

nationalgeographic.org

SISTRIX: 219,463

Semrush: 7,429

Ahrefs: 93,294

elle.com

SISTRIX: 638,787

Semrush: 18,859

Ahrefs: 517,107

fifa.com

SISTRIX: 30,756

Semrush: 2,291

Ahrefs: 27,736

To Sum Up

In every country that we analysed, SISTRIX has the highest number of organic keywords. On average, SISTRIX has 2 times more keywords than Ahrefs, with the extra advantage that the database refers to mobile results (desktop results are also available on SISTRIX, if needed). As far as Semrush is concerned, the mobile database is between 10 and 50 times smaller than the one from SISTRIX.

This makes SISTRIX the most powerful and complete tool for your content and keyword research. To learn more about keyword research and its importance, read on in our overview article on keyword research here.

Are you still not convinced? Let us plan a free demo call and we’ll show you what the SISTRIX Toolbox can do for you.