In this section, you analyze the semantic neighborhood of your brand. You can see which other terms, concepts, or objects the AI frequently mentions in connection with your entity. This helps you understand what content image and which topic areas the language models attribute to your brand.
What is an entity?
An entity is a uniquely identifiable object such as a brand, a person, or a place. Unlike pure keywords, the AI understands an entity as an independent concept with fixed properties and relationships to other entities.
Entity Table
The table lists all entities that were mentioned together with the searched brand in at least one AI response. This overview serves to analyze the environment that the AI attributes to a brand. Here you can see which topic clusters the brand is categorized into and which conceptual connections the AI establishes through proximity to other entities.
Distribution
The column shows the percentage distribution of the found entities across the analyzed AI models. This information is displayed when searching for a specific domain. It shows how the content connections between the domain and the respective entity are statistically distributed across the individual platforms.
Advanced Functions
To examine the significance of these connections in detail, you can switch directly to the specialized views:
- Prompts: View the specific responses to understand the exact context of the joint mention of entities.
- Competition: Find out which competing brands appear in the same entity environment as you.
- Sources: Identify the websites whose content forms the basis for these semantic connections in the AI.
