What is Year in Search (formerly known as Google Zeitgeist)?

From 2002 to 2011, Google published an annual review of what people were searching for called ‘Google Zeitgeist’. Since 2013, this annual review has been given the title ‘Year in Search’.

Google Zeitgeist was a snapshot of the searches that people from around the world made on Google. Google provided an annual report of the topics that had most interested and moved web users for nine years, based on the searches that had been made, and these statistics were broken down by country and subject matter.

Since 2013, this concept has continued under a new name – Year In Search. You can either watch the annual review in a short video or take a look at the top 100 search queries. While this generally refers to one’s own country, a global perspective on the search landscape is also available. We’ve linked the global views below.

Year in Search can also be accessed via the Google Trends service, as the Trends data provide the basis for the ‘Year in Search’ articles.

Check out each of the annual trends reviews here:
2001 / 2002 / 2003 / 2004 / 2005 / 2006 / 2007 / 2008 / 2009 / 2010 / 2011 / 2012 / 2013 / 2014 / 2015 / 2016 / 2017 / 2018 / 2019 / 2020

Year in Search global review video – 2020

Steve Paine
04.03.2021