Algorithm

March 2019 Core Update. How big is Big?

SEOs and Google always have a different perception of Google updates. Google’s focus is to improve the quality of the SERPs, regardless of the domain. SEOs on the other hand, are working to be a top-ranking domain for search queries. When Google implements changes to the Google algorithm it affects […]

UK Universities under .ac.uk get SEO boost.

Between the 14th Jan and the 21st Jan, 84% of .ac.uk domains, the official UK academia contribution to the Internet, gained significant visibility. Has the Google search algorithm given an in-country boost to an in-country top-level-domain? In this article we take a look at the data surrounding the case and […]

Google Algorithm Change hints of Medic Rollback.

During the first week of August we saw a surprisingly large algorithm update from Google. At the time, Google said that there wasn’t anything that could be done to correct lost traffic.  “There’s no “fix” for pages that may perform less well other than to remain focused on building great […]

The Game of Cat and Mouse – Has Google Become Better at Fighting Webspam?

I would like to share the story of the most resilient spam project I’ve ever seen. It started in November 2011 and it goes through to June 2018, where it looks like the owner has finally given up. It’s called Gutscheinmagazin.de (Voucher Magazin), a German domain – you don’t need […]

Does Google Rank Brands Artificially Higher Simply Because They Are Brands?

8 and half years ago, Dave Peiris (described by other British SEO as one of the best human beings on the planet), wrote a blog post by the name of “Unlocking Google’s Vince Update”. In it, Dave looked at different plausible theories related to Google’s brand promotion. At the end […]

Fred Update – What Do All Losers Have In Common?

Considering the facts that there are more than 600 Algorithm Updates by Google, every year, and that Google will not announce all the updates to their Ranking Algorithm, we are very glad to have Barry Schwartz who is collecting, writing and distributing current information about Google for over 13 years. […]

Google Penguin 4.0 – The Winners

About two weeks ago Google officially announced the rollout of Penguin 4.0 and that it could now be found in the Google results. Now that the dust has settled and that first results can be found in the SERPs, I would like to summarize our present knowledge in this blog […]