This resource is designed to help SEOs, content planners and digital marketers identify blueprints for success, track leaders and find opportunities in the search marketing channel. A continuously updating top-domain tracker is included below along with an expanding set of reports.
Winning Domains
In the latest report we analysed hundreds of leading directories ranking for Consumer Electronic keywords in Google search. We also used the questions found in the search results to generate a view of Chatbot visibility for the sector. Here are the winners from our analysis.
- jessops.com/cameras – Winner, organic, large visibility index
- laptopoutlet.co.uk/laptops-and-notebooks – Winner, organic, small visibility index
- techradar.com – Winner, chatbots
- tomsguide.com – Winner, chatbots
Key Findings from winning consumer electronics websites
Our analyst for the report is Callum Lockwood, Director of Organic Search at Re:signal. Click through to read his summary findings and the full report.
AI is reshaping the product research phase
“Product comparison and “best [product name]” queries are increasingly moving to AI platforms. Users are looking for the aggregation of multiple real world reviews from experts.”
Retailers are largely missing from AI visibility for informational search
“This gap suggests an opportunity, retailers that can produce structured, expert-led or multimedia content could capitalise on this space in AI search.”
Organic fundamentals still drive visibility everywhere
“The fundamentals of a traditional SEO strategy for Google organic, drive visibility in AI search.”
Reports and Data for travel sector search marketers
Jump to the content that interests you, or just scroll through. Many different travel reports are available and this page will update over time.
- The four winning content directories are analysed in this report.
- The tracker is updated once a week
- Traffic volume and growth
- High Performance Content Formats from the sector
- Consumer Electronics – 10 trends and the back-stories
- Other reports and articles relating to the consumer electronics sector
A list of hundreds of winners and high performance content directories, from many sectors, is available in the Visibility Leaders overview page.
Tracker
Updated weekly, this trackers uses the curated keyword set for the topic. Other trackers can be found in individual SectorWatch projects.
Consumer Electronics Traffic volume
The total search volume for the keyword set over a 5-year period is shown below.
The average monthly search volume and click volume for all position #1 rankings is shown below.
High Performance Content Formats
Here is a list of the highest performing content directories in the sector. (Google organic, UK.)
Other consumer electronics sector reports
These individual reports go into sub-sectors of the consumer electronics industry to find leading domains and content and to highlight search volumes, trends and tips.
Electric Toothbrushes
A separate study has been completed in which B2C product-focused keywords are researched. Read the report.
Games Consoles
One of the most-searched retail products on the Internet. Which domains are getting the most visibility? And what can we learn from the most successful content? Read the report.
Smartphones
Whose content is dialling up some top rankings? And who hasn’t got any signal? Get ready to swipe up as we see who is charging ahead and who needs an upgrade. Read the report.
Headphones
Tune into the market for headphones – a market pulsating with innovation and driven by a blend of audio performance and aesthetic appeal. Read the report.
TVs
One of the most popular home technology categories that exists is for TVs. We show you the winning domains and analyse examples of high performance content for both commercial and informational search intents. Read the report
Fitness Trackers
Who is winning the search market for fitness trackers and apps? We’ll show you the most visible domains in the UK and examples of some of the best-performing content. Which websites are helping us find the tech to get into shape. Read the report.
