Until now, content in the Knowledge Panels has always come from third parties, often as excerpts from Wikipedia, sometimes from other domains, but always with a link to these sources. For some search terms such as “london”, Google has now started to write its own texts. Only “Google” is named […]
Back in May 2020, Google announced that with a Page Experience update, the loading times of websites would also become an official ranking factor. Today, Google has confirmed the specific date: May 2021
The US government is bringing a lawsuit against Google. The allegation: A hindrance to competition in search. The case is expected to be the largest since the monopoly lawsuit against Microsoft 20 years ago.
The Page Experience ranking factor comprises three important measurements known as the Core Web Vitals. In this article you can find out more, and how to improve.
About 14 years after the introduction of the nofollow attribute, Google is introducing two new link attributes: Sponsored and UGC. In addition, Google is changing how these attributes are handled in the crawler as well as for rankings. More in this blog post.
Upload filters were front and centre in the debate about the EU-directive on copyright in the Digital Single Market. This led many to almost overlook another provision: The Copyright Law for Press Publishers in the EU. In this article we show how relevant journalistic content is for the result pages […]
Google has re-organised the way it presents videos in search results. This major change now puts videos in a carousel rather than in the organic results.
From the start, Google’s rules have been easy to understand and quite clear: the Google crawler needs to see the exact same content that a regular user would. If that does not happen, then you have a case of cloaking – a technique that Google considers to be in violation […]
User signals are one thing that you cannot imagine to be missing from a modern search engine optimization: show Google that your result is better than the others. In order to even get a chance at doing so, users need to click on your results. And this is where snippet […]
Considering the facts that there are more than 600 Algorithm Updates by Google, every year, and that Google will not announce all the updates to their Ranking Algorithm, we are very glad to have Barry Schwartz who is collecting, writing and distributing current information about Google for over 13 years. […]
Last week, Google announced at the Pubcon in Las Vegas that the Mobile Index will take the place of the Desktop Index as the main index. This means that from now on Google will not check if there exists a Mobile Version to the Desktop Version but conversely, if there […]
If you have the budget for it, then the easiest way to push your domain on Google is by buying an entire domain full of links, that others had to earn through long years of hard work, and then redirecting all content to your domain. If the domain grew organically […]
This week, the domain Cnet.com shows a 22% loss in their Visibility Index for Google US, this means that Cnet.com went from a Visibility index score of 266.07 last week, down to 208.8, right now. This may not sound like much, at first, but 22% for a such huge domain actually comes […]
In May of this year, the BBC announced far-reaching cuts to their web presence. “Soft news“ content such as magazine articles, recipes and travel advice would be reduced. The BBC’s director-general, Lord Hall of Birkenhead, said that the broadcasters’ websites “cannot be all things to all people“. All this is […]
There is growing evidence, that Google can identify and devalue unnatural links very well by using User Signals. Already in 2014, we wrote about the fact that Google has the possibility to evaluate links by using data from the Chrome Browser. Using the User Signals on how often a link […]
A few weeks ago, I saw a great “Whiteboard Friday” episode by Rand Fishkin, which we agree with 100%. I too think that Google is all about delivering the best answer for the user, and for this, Google needs user behaviour data in order to decide which search result deserves […]
The Visibility history for Softonic.com shows a large loss on Google US (-40%), UK (-33%), Germany (-42%), Italy (-61%), France (-53%), the Netherlands (-31%), Brasil (-43%), their home-market Spain (-45%) and many more search markets. For our analysis, we will therefore simply stay on the US market, as the cause […]
About two months ago, Monster changed quite a bit of their internal website structure for both their USA and UK sites. Although the website architecture for both domains is very similar – both before and after the change – the positive effect is much more visible in the UK. Monster.co.uk […]
