SISTRIX has been analysing the visibility of all domains with rankings on Google.co.uk, since 2010. The SISTRIX Visibility Index (VI) is ideally suited to comparing domains with each other and viewing changes over time. In this article we show you the top 100 most visible domains and analyse some of the changes seen. A news media domain list is also provided further down the article.
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The Top 100 US domains are listed in a seperate post.
Updated for September 2026 we present the Top-100 most-visible websites on Google Search in the UK. Some analysis of major changes is provided below along with sector information from retail, non-profit and news media websites.
Top 100 domains in Google UK search
| Position | SISTRIX Domain Link | Visibility Index | Pos Change | Vi change | % change |
|---|---|---|---|---|---|
| 1 | wikipedia.org | 7642.29 | 0 | -68.41 | -0.89% |
| 2 | youtube.com | 2899.85 | 0 | 66.16 | 2.33% |
| 3 | amazon.co.uk | 1857.80 | 0 | -639.07 | -25.59% |
| 4 | facebook.com | 1762.15 | 2 | 600.09 | 51.64% |
| 5 | reddit.com | 1438.96 | -1 | 134.57 | 10.32% |
| 6 | cambridge.org | 1224.93 | -1 | -37.22 | -2.95% |
| 7 | merriam-webster.com | 1183.19 | 1 | 64.04 | 5.72% |
| 8 | instagram.com | 1182.92 | 1 | 172.74 | 17.10% |
| 9 | imdb.com | 1173.33 | -2 | 40.23 | 3.55% |
| 10 | bbc.co.uk | 765.02 | 0 | -42.49 | -5.26% |
| 11 | spotify.com | 702.42 | 0 | -68.91 | -8.93% |
| 12 | www.nhs.uk | 638.22 | 0 | -94.62 | -12.91% |
| 13 | ebay.co.uk | 637.56 | 1 | -26.29 | -3.96% |
| 14 | pinterest.com | 530.84 | 9 | 209.33 | 65.11% |
| 15 | britannica.com | 519.57 | -2 | -144.82 | -21.80% |
| 16 | fandom.com | 498.52 | -1 | -58.64 | -10.52% |
| 17 | tripadvisor.co.uk | 476.71 | 3 | 125.01 | 35.54% |
| 18 | nih.gov | 450.70 | 1 | 92.84 | 25.94% |
| 19 | www.gov.uk | 447.89 | -3 | -71.06 | -13.69% |
| 20 | clevelandclinic.org | 410.80 | -3 | -13.86 | -3.26% |
| 21 | rottentomatoes.com | 383.02 | 1 | 45.90 | 13.61% |
| 22 | collinsdictionary.com | 326.84 | -4 | -56.08 | -14.65% |
| 23 | linkedin.com | 320.01 | 18 | 142.51 | 80.28% |
| 24 | mayoclinic.org | 285.11 | -3 | -61.25 | -17.68% |
| 25 | dictionary.com | 274.58 | 6 | 34.39 | 14.32% |
| 26 | company-information.service.gov.uk | 271.81 | 0 | -28.04 | -9.35% |
| 27 | trustpilot.com | 268.36 | 28 | 130.82 | 95.11% |
| 28 | google.com | 264.07 | -1 | -26.63 | -9.16% |
| 29 | bbcgoodfood.com | 261.23 | 0 | 11.15 | 4.46% |
| 30 | x.com | 261.09 | 15 | 91.76 | 54.19% |
| 31 | apple.com | 258.00 | 3 | 36.81 | 16.64% |
| 32 | argos.co.uk | 249.65 | -8 | -62.49 | -20.02% |
| 33 | wiktionary.org | 224.40 | -8 | -82.61 | -26.91% |
| 34 | theguardian.com | 220.73 | 2 | 2.18 | 1.00% |
| 35 | diy.com | 215.72 | -5 | -32.74 | -13.18% |
| 36 | genius.com | 213.86 | -3 | -11.99 | -5.31% |
| 37 | indeed.com | 199.14 | 2 | 13.32 | 7.17% |
| 38 | thesaurus.com | 189.72 | -10 | -82.77 | -30.38% |
| 39 | next.co.uk | 181.83 | -2 | -15.35 | -7.79% |
| 40 | marksandspencer.com | 177.17 | 16 | 46.03 | 35.10% |
| 41 | microsoft.com | 176.47 | -6 | -43.12 | -19.64% |
| 42 | netflix.com | 176.46 | 10 | 22.24 | 14.42% |
| 43 | boots.com | 175.86 | 0 | 3.75 | 2.18% |
| 44 | sciencedirect.com | 175.41 | 7 | 17.72 | 11.23% |
| 45 | vocabulary.com | 171.02 | -13 | -57.31 | -25.10% |
| 46 | quora.com | 169.31 | 31 | 91.89 | 118.71% |
| 47 | ikea.com | 167.08 | 0 | 3.12 | 1.90% |
| 48 | healthline.com | 164.40 | 5 | 13.73 | 9.11% |
| 49 | adobe.com | 158.51 | 1 | -1.30 | -0.81% |
| 50 | johnlewis.com | 151.77 | -2 | -11.46 | -7.02% |
| 51 | screwfix.com | 145.86 | -13 | -49.83 | -25.46% |
| 52 | autotrader.co.uk | 134.94 | -3 | -27.13 | -16.74% |
| 53 | currys.co.uk | 131.07 | -9 | -40.68 | -23.68% |
| 54 | letterboxd.com | 125.24 | 31 | 55.86 | 80.51% |
| 55 | gettyimages.co.uk | 122.51 | 20 | 39.03 | 46.75% |
| 56 | oxfordlearnersdictionaries.com | 113.61 | -16 | -65.03 | -36.40% |
| 57 | rhs.org.uk | 110.83 | 10 | 13.93 | 14.37% |
| 58 | etsy.com | 108.60 | -12 | -55.88 | -33.97% |
| 59 | asos.com | 104.86 | 0 | -9.54 | -8.34% |
| 60 | tiktok.com | 103.11 | -6 | -37.28 | -26.56% |
| 61 | webmd.com | 100.21 | -3 | -18.93 | -15.89% |
| 62 | goodreads.com | 98.98 | 11 | 10.93 | 12.41% |
| 63 | booking.com | 95.52 | -1 | -14.15 | -12.90% |
| 64 | wordhippo.com | 95.26 | 31 | 32.46 | 51.70% |
| 65 | moneysavingexpert.com | 91.75 | 1 | -8.41 | -8.39% |
| 66 | pricespy.co.uk | 90.03 | NEW | ||
| 67 | investopedia.com | 89.72 | -3 | -11.16 | -11.06% |
| 68 | tesco.com | 87.49 | -7 | -23.57 | -21.22% |
| 69 | wordwebonline.com | 86.87 | NEW | ||
| 70 | nhsinform.scot | 86.31 | 0 | -6.92 | -7.42% |
| 71 | medium.com | 85.68 | 11 | 12.60 | 17.24% |
| 72 | asda.com | 85.04 | -12 | -29.33 | -25.64% |
| 73 | recipetineats.com | 83.32 | 18 | 18.59 | 28.72% |
| 74 | steampowered.com | 82.70 | -2 | -5.98 | -6.75% |
| 75 | halfords.com | 81.04 | -12 | -24.56 | -23.26% |
| 76 | dunelm.com | 80.13 | -19 | -39.69 | -33.13% |
| 77 | yahoo.com | 79.11 | 1 | 3.05 | 4.01% |
| 78 | shutterstock.com | 78.34 | 3 | 5.15 | 7.03% |
| 79 | medicalnewstoday.com | 76.53 | NEW | ||
| 80 | pets4homes.co.uk | 74.35 | 0 | 0.53 | 0.72% |
| 81 | ebsco.com | 72.60 | NEU | ||
| 82 | sportsdirect.com | 70.69 | -11 | -19.95 | -22.01% |
| 83 | pricerunner.com | 70.36 | NEW | ||
| 84 | study.com | 70.30 | NEW | ||
| 85 | soundcloud.com | 70.12 | -16 | -23.41 | -25.03% |
| 86 | wickes.co.uk | 69.94 | -18 | -26.60 | -27.55% |
| 87 | pornhub.com | 69.80 | -22 | -30.57 | -30.46% |
| 88 | moneysupermarket.com | 69.69 | NEW | ||
| 89 | oed.com | 69.41 | -47 | -104.29 | -60.04% |
| 90 | nationalcareers.service.gov.uk | 67.00 | -3 | -0.77 | -1.14% |
| 91 | espn.co.uk | 64.04 | NEW | ||
| 92 | tui.co.uk | 63.81 | -8 | -6.50 | -9.25% |
| 93 | telegraph.co.uk | 63.35 | NEW | ||
| 94 | timeanddate.com | 62.88 | 3 | 0.52 | 0.84% |
| 95 | comparethemarket.com | 62.49 | NEW | ||
| 96 | medlineplus.gov | 61.54 | -10 | -7.10 | -10.34% |
| 97 | cdc.gov | 60.90 | NEW | ||
| 98 | idealo.co.uk | 60.69 | NEW | ||
| 99 | amazon.com | 60.19 | NEW | ||
| 100 | hopkinsmedicine.org | 59.59 | -26 | -27.15 | -31.30% |
VI = Visibility Index – a measurement of organic search visibility.
Latest UK domain analysis
Since March 2026, the following domains have entered, or re-entered the top 100.
- pricespy.co.uk
- wordwebonline.com
- medicalnewstoday.com
- pricerunner.com
- study.com
- moneysupermarket.com
- espn.co.uk
- telegraph.co.uk
- comparethemarket.com
- cdc.gov
- idealo.co.uk
- amazon.com
- ebsco.com
Interesting movements over the last 12 months
wordwebonline has seen incredible growth since March 2026, rising to position 69 (VI 86.87) based on word definitions, a traditionally risky SEO strategy due to the lack of differentiation possible in the sector. The site has no cookies and no ads though so user signals here might just carry the look of satisfaction compared to ad-heavy solutions.
Three comparison sites have appeared in the Top 100 this time round. pricerunner.com, idealo.co.uk and pricespy.co.uk. In addition, moneysupermarket.com and comparethemarket.com which also offer informational content as well as price comparison features.
News media SEOs will be interested to see that telegraph.co.uk has grown. While the domain has nothing like ti visibility of 10 years ago, a >50% increase this year is important. Most of the increase has been made through the informational content in /recommended
Ecommerce, as a sector, appears to have reduced visibility in the top 100. That doesn’t mean that ecommerce is losing because this loss may just be amongst the bigger general retailers.
- Etsy.com (-33.97%)
- Dunelm.com (-33.13%)
- Wickes.co.uk (-27.55%)
- Asda.com (-25.64%)
- Amazon.co.uk (-25.59%)
- Screwfix.com (-25.46%)
- Note: Marks & Spencer (+35.10%) is a rare exception that managed to buck the downward retail trend.
Social media sites have gained visibility. A recent analysis of the USA Top 100 highlighted Facebook’s increase but there are other social / UGC sites that have gained too.
- Quora.com (+118.71%)
- LinkedIn.com (+80.28%)
- Pinterest.com (+65.11%)
- X.com (+54.19%)
- Facebook.com (+51.64%)
Top News Media Websites in Google Search UK
The table below shows the top 50 news media domains in Google UK organic search results. It’s important to remember that this is based on organic search results and doesn’t include the Top Stories box, Discovery or the Google News pages.
| Domain | Scope | 2026-03-30 | 2025-03-31 | Change VI | Change % |
|---|---|---|---|---|---|
| theguardian.com | domain | 219.66 | 255.35 | -35.69 | -13.98% |
| moneysavingexpert.com | domain | 99.67 | 78.579 | 21.09 | 26.84% |
| telegraph.co.uk | domain | 47.03 | 59.6855 | -12.65 | -21.20% |
| independent.co.uk | domain | 45.19 | 86.7874 | -41.60 | -47.94% |
| nytimes.com | domain | 41.80 | 86.5479 | -44.75 | -51.70% |
| dailymail.co.uk | domain | 28.90 | 48.2655 | -19.36 | -40.11% |
| thesun.co.uk | domain | 28.63 | 25.6414 | 2.99 | 11.67% |
| forbes.com | domain | 26.61 | 49.3245 | -22.71 | -46.05% |
| people.com | domain | 23.62 | 25.7185 | -2.10 | -8.18% |
| cnn.com | domain | 21.86 | 26.0299 | -4.17 | -16.01% |
| mirror.co.uk | domain | 21.10 | 12.94 | 8.16 | 63.10% |
| substack.com | domain | 20.98 | 9.80 | 11.18 | 114.01% |
| news.sky.com | host | 20.28 | 22.2012 | -1.92 | -8.66% |
| https://www.bbc.com/news/ | path | 20.01 | 43.1023 | -23.09 | -53.58% |
| techradar.com | domain | 19.62 | 45.2539 | -25.63 | -56.64% |
| ft.com | domain | 18.87 | 23.3702 | -4.50 | -19.25% |
| thetimes.com | domain | 17.11 | 12.60 | 4.50 | 35.72% |
| bloomberg.com | domain | 13.51 | 14.6083 | -1.10 | -7.54% |
| express.co.uk | domain | 12.58 | 12.1628 | 0.41 | 3.40% |
| aljazeera.com | domain | 12.55 | 10.3636 | 2.18 | 21.06% |
| radiotimes.com | domain | 11.28 | 10.5012 | 0.78 | 7.40% |
| finance.yahoo.com | host | 9.85 | 22.0154 | -12.17 | -55.27% |
| digitalspy.com | domain | 9.13 | 8.5479 | 0.58 | 6.77% |
| reuters.com | domain | 9.12 | 13.4973 | -4.38 | -32.45% |
| cnbc.com | domain | 8.94 | 8.5194 | 0.42 | 4.91% |
| standard.co.uk | domain | 8.77 | 13.6317 | -4.86 | -35.63% |
| msn.com | domain | 8.11 | 11.3464 | -3.24 | -28.52% |
| businessinsider.com | domain | 7.73 | 13.3913 | -5.66 | -42.30% |
| usatoday.com | domain | 7.51 | 15.6446 | -8.13 | -51.99% |
| hellomagazine.com | domain | 7.22 | 8.9718 | -1.75 | -19.53% |
| metro.co.uk | domain | 6.49 | 10.7302 | -4.24 | -39.56% |
| https://www.itv.com/news/ | path | 5.75 | 3.452 | 2.29 | 66.46% |
| eonline.com | domain | 5.72 | 6.36 | -0.64 | -10.04% |
| manchestereveningnews.co.uk | domain | 5.28 | 4.9452 | 0.34 | 6.83% |
| washingtonpost.com | domain | 4.78 | 6.76 | -1.98 | -29.32% |
| liverpoolecho.co.uk | domain | 3.81 | 2.4396 | 1.37 | 55.98% |
| dailyrecord.co.uk | domain | 3.80 | 3.1549 | 0.64 | 20.37% |
| foxnews.com | domain | 3.78 | 3.7041 | 0.08 | 2.07% |
| huffpost.com | domain | 3.29 | 3.3413 | -0.05 | -1.53% |
| walesonline.co.uk | domain | 3.27 | 2.6244 | 0.65 | 24.66% |
| scotsman.com | domain | 3.23 | 2.5586 | 0.67 | 26.37% |
| gbnews.com | domain | 3.18 | 5.5752 | -2.40 | -43.00% |
| dailystar.co.uk | domain | 2.65 | 3.4342 | -0.79 | -22.89% |
| ok.co.uk | domain | 2.59 | 2.47 | 0.12 | 4.81% |
| inews.co.uk | domain | 2.50 | 2.7989 | -0.30 | -10.86% |
| chroniclelive.co.uk | domain | 2.31 | 1.5474 | 0.76 | 49.41% |
| economist.com | domain | 2.21 | 2.42 | -0.21 | -8.77% |
| oxfordmail.co.uk | domain | 2.21 | 1.3106 | 0.90 | 68.40% |
| theweek.com | domain | 2.00 | 1.8871 | 0.11 | 6.08% |
| irishtimes.com | domain | 2.00 | 1.8615 | 0.14 | 7.49% |
News domains have been defined as a total list of 75 with the help of industry experts.
How do you grow a top-100 VI domain?
You’re not in the Top 100? Don’t worry! These domains represent an extremely small number of ranking domains. They are generally very mature, have a strong brand and usually cover an extremely wide range of topics.
Examples of high performance domains can be found in every industry sector. Every month our Visibility Leaders SectorWatch publication dives into the best performing domains and reveals the secrets to the best of the best. Learn more here.
IndexWatch
In our annual IndexWatch analysis, you’ll find a detailed list and analysis of the biggest winners and losers of the year. View all IndexWatch articles here.
A history of ranking domains: 11 years in 60 seconds
What is the SISTRIX Visibility Index?
We use a stable keyword set of 1.000.000 keywords (search phrases) and evaluate the first 100 search results on Google.co.uk to create a daily Visibility Index (VI) for desktop and mobile search. The keywords are chosen in such a way that they reflect the average search behaviour for the UK.
The results are then weighed by position and search volume for each keyword. Finally, we accumulate all the values for all the rankings found for a domain, which results in the SISTRIX Visibility Index.
SISTRIX has been calculating the Visibility Index scores with great accuracy and reliability since 2008. The VI is calculated for 30 different coutnries. On this page you’ll find more detailed information on the Visibility Index.
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Latest Update: November 2023: Updated top 100, and news media domain table and chart
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