Visibility index
Visualising the visibility of retail websites as a high street, and why traffic isn’t a good measure of SEO work.
A Website migration is a systematic process. It only fails if someone makes a mistake in the chain of actions, if your client voluntarily decides to ignore ranking content, or if you lack resources. In simple words, in 99.8% of all cases it’s not Google causing problems, it’s the people […]
What is Google’s definition of SEO? “By making sure search engines can find and automatically understand your content, you are improving the visibility of your site for relevant searches. This is called SEO”. 1 [13-Nov 2018]
On Friday 11th October, Martin MacDonald wrote a Tweet that caught my attention. It’s difficult to deliver a detailed response on Twitter so, given that this covers an important topic, I chose to write an article using facts and examples to show what the SISTRIX Visibility Index is measuring, why […]
The highlight of the week for country managers at SISTRIX is checking updates on the Top 100 list of winners and losers. Website moves, relaunches, company shutdowns, penalties and algorithm changes are easy to spot and always a fun challenge to analyse. Sometimes, however, we spot something a little different. […]
A few weeks ago we started to see big declines in Tesco UK’s online search presence. This huge SEO success, way bigger than anyone except Argos in the UK, has lost 70% of its Google search visibility since the 2018 peak and 60% in just days. But what happened? We […]
Daily updates for the Visibility Index are now available in the Sistrix Toolbox. The update will allow our customers to react more quickly to visibility changes.
The heart-piece of the SISTRIX Toolbox turns 10! The 25th of February 2008 marked the invention of the SISTRIX Visibility Index. For the past ten years this data collection has led to reliable visibility data not only for Germany.
Two weeks ago, we looked at the Winners on Google UK. Today we will look at those domains with the highest loss in visibility on Google UK. After reading this blog post, I hope you will have gotten some takeaways that you can use right away, for your projects. We […]
Two Weeks ago, Barry Schwartz wrote the following blog post: “Giphy CEO: We Own Happy Birthday On Google. Next Day They Get Hit”. And indeed, Giphy.com has lost 91% of their Visibility in the UK, 84% in the USA, 87% in France, 88% in Italy, 83% in Germany and 85% […]
The SISTRIX Visibility Index is often mistaken for an SEO-traffic index. As a result, we see blogposts pop up on a regular basis which either show how well or how badly the Visibility Index development correlates with the actual SEO traffic. Most of these articles are based on a fundamental […]
