SISTRIX Data Journalism Team (EN)
SISTRIX Data Journalism Team (EN)
Meet our journalists! These talented writers take SISTRIX data and expose the interesting stories within it, so that we can all learn more about how search data relates to the real world.
Looking for exciting and useful stories for tomorrow’s SEO leaders.
Meet our journalists! These talented writers take SISTRIX data and expose the interesting stories within it, so that we can all learn more about how search data relates to the real world.
The Data Journalism team was formed in late 2021 with four initial projects. TrendWatch, IndexWatch, SectorWatch and Special Projects. Luce, Lily, Callum and Charlie are successful digital marketers, Nicole is a successful journalist and videographer Hervé is an in-house SEO at Schibsted and Steve is the senior editor.
All reports, including IndexWatch, SectorWatch and case studies are freely available either on the blog or in our TrendWatch newsletter. Notifications are always sent out via Twitter and Facebook.
The data journalism team works to high editorial standards and all reports are double-checked.
Luce Rawlings is an independent SEO Consultant who works with businesses to develop and deliver strategies that will take their organic performance to the next level.
Before starting her own SEO consultancy in 2021, Luce spent most of her career working in digital and SEO agencies. In-between agency roles, she spent 2 years working in-house for an online travel agent where she oversaw all digital marketing activity and explored more of the globe (on company time!).
Lily Ray is VP of SEO Strategy & Research at Amsive Digital where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees.
Callum Lockwood started his career in 2010 at a small SEO agency as an apprentice, and over the past decade has worked in positions both in-house and agency side across a variety of industries.
Over the course of a decade in the SEO industry, Charlie has worked just about every kind of SEO job there is, including time at some of the industry’s famous names. He now runs Chopped, an SEO & content strategy consultancy dedicated to helping create better sites and smarter SEOs.
Nicole Scott has been a cutting-edge video journalist, idea engine & woman in tech since 2006. She is a journalist who is focused on uncovering innovation, the future of mobility, renewable energy and consumer electronics.
Hervé is the SEO manager of Schibsted Growth and Investments.
This Senior practitioner is part of a cross functional team tasked with helping Schibsted companies and ventures to grow faster by leveraging marketing and digital marketing. He has participated in the development of many great companies such as PriceRunner.
Steve is the English-language marketing manager, technical and copy editor at SISTRIX and he oversees the end-end process for all of the knowledge and data journalism content. “We use a journalistic approach to crafting useful, high-quality stories from our data.” Steve has a very long history in online content dating back to before the web was born.
