Case study

How HomeToGo aligned with SEO to create visibility

Align every stakeholder through education, says Dominik Schwarz, chief inbound officer at HomeToGo. I recently spoke to Dominik to find out more about how a company can be built with SEO at the core. The video interview is shown below.

You have to know the past to understand the present – Case Study

With 148 visibility points on Google UK you’re the 46th most-visible domain in the entire United Kingdom. had exactly that position. It was the most-visible private health-related domain of all. In short, successful. In June 2015 the company made the decision to move to the less geo-focused domain […]

Stepping out of the SEO Bubble

Many things in our environment can influence individuals and drive them to create their own “subjective social reality”. This systematic error in thinking, which affects the decisions and judgments many people arrive at, is known as Cognitive Bias. In short, it happens when someone makes a bad decision, which they […]

International SEO – Netflix’ SEO Problems on Google and What You Can Learn From Them

One month ago, had a dramatic loss in Visibility on Google, all over the world. To mention just a few of their important markets: they lost 71% Visibility in the UK, 64% in the USA, 59% in France, 49% in Italy, 43% in Germany and 39% in Spain.

FitFlop’s Migration Flops

The British domain of Marcia Kilgore’s company, FitFlop, recorded a loss of 71.5% visibility points on Google, precisely at the best moment of its history. was moved to and the domain move flopped. The Domain managed to continuously increase its Visibility over the past 5 years until it reached […]

User-Focus: Why many company websites are not successful on Google

(Translation of our German Blogpost from June 6th, 2017) A lot of companies and organizations have very fancy websites, which sadly miss the mark. Many times they are nothing more than a digitalized, glossy company brochure. To some this may actually sound great. Though sadly, company brochures are usually some […]

Another Unknown Update – This Time It Hit Well Known Brands

The past month has seen a lot of movement in the Google SERPs and – once again – nobody really knows what is going on. Google is keeping silent as to the changes they made – as usual. All we can do is try and spot patterns within the winners […]

Two Penguins, a Phantom and a Manual Action: How Recovered on Google

When we reported about the Winners of Penguin 4.0 in October 2016, a domain that stood out was Almost exactly 4 years ago, in May 2013, was hit by Google’s Penguin Update 2.0 (losing 40% of their visibility). 5 months later, in October 2013, it was hit again […]

Has been hit by Google’s Interstitials Update?

Within the past few weeks, we released our Winners&Losers list for Germany, the United Kingdom and Spain. One domain that stood out for their SEO-success in 2016 was We even linked to an interview with Casey Winters, former growth product lead at Pinterest, where he explained how important SEO […]

Less Is More – How Too Many Indexed Pages Can Damage Your Domain

An ancient Indian Minister, Sissa ibn Dahir (Sessa), invented the board game of Chess in order to direct the attention of his ruler, Shihram, to the problems in his country. The ruler expressed his enthusiasm for the game and Sessa was allowed to decided how he wanted to be compensated. […]