Case study

You have to know the past to understand the present – Case Study Patient.co.uk

With 148 visibility points on Google UK you’re the 46th most-visible domain in the entire United Kingdom. Patient.co.uk had exactly that position. It was the most-visible private health-related domain of all. In short, successful. In June 2015 the company made the decision to move to the less geo-focused domain Patient.info. […]

Stepping out of the SEO Bubble

Many things in our environment can influence individuals and drive them to create their own “subjective social reality”. This systematic error in thinking, which affects the decisions and judgments many people arrive at, is known as Cognitive Bias. In short, it happens when someone makes a bad decision, which they […]

International SEO – Netflix’ SEO Problems on Google and What You Can Learn From Them

One month ago, Netflix.com had a dramatic loss in Visibility on Google, all over the world. To mention just a few of their important markets: they lost 71% Visibility in the UK, 64% in the USA, 59% in France, 49% in Italy, 43% in Germany and 39% in Spain. Netflix […]

FitFlop’s Migration Flops

The British domain of Marcia Kilgore’s company, FitFlop, recorded a loss of 71.5% visibility points on Google, precisely at the best moment of its history. FitFlop.co.uk was moved to FitFlop.com and the domain move flopped. The Domain managed to continuously increase its Visibility over the past 5 years until it reached […]

User-Focus: Why many company websites are not successful on Google

(Translation of our German Blogpost from June 6th, 2017) A lot of companies and organizations have very fancy websites, which sadly miss the mark. Many times they are nothing more than a digitalized, glossy company brochure. To some this may actually sound great. Though sadly, company brochures are usually some […]

Another Unknown Update – This Time It Hit Well Known Brands

The past month has seen a lot of movement in the Google SERPs and – once again – nobody really knows what is going on. Google is keeping silent as to the changes they made – as usual. All we can do is try and spot patterns within the winners […]

Two Penguins, a Phantom and a Manual Action: How Watchshop.com Recovered on Google

When we reported about the Winners of Penguin 4.0 in October 2016, a domain that stood out was Watchshop.com. Almost exactly 4 years ago, in May 2013, Watchshop.com was hit by Google’s Penguin Update 2.0 (losing 40% of their visibility). 5 months later, in October 2013, it was hit again […]

Has Pinterest.com been hit by Google’s Interstitials Update?

Within the past few weeks, we released our Winners&Losers list for Germany, the United Kingdom and Spain. One domain that stood out for their SEO-success in 2016 was Pinterest.com. We even linked to an interview with Casey Winters, former growth product lead at Pinterest, where he explained how important SEO […]

Less Is More – How Too Many Indexed Pages Can Damage Your Domain

An ancient Indian Minister, Sissa ibn Dahir (Sessa), invented the board game of Chess in order to direct the attention of his ruler, Shihram, to the problems in his country. The ruler expressed his enthusiasm for the game and Sessa was allowed to decided how he wanted to be compensated. […]

Cloaking: Spotify.com violates the Google Webmaster Guidelines

The domain Spotify.com has massively lost visibility worldwide on Google. The country with the largest loss is France (-82,1%) and the country with the smallest impact are the Netherlands (-44.5%). In the United Kingdom Spotify lost 48% of all their keywords (from 92,588 to 59,102) and 71% of their Visibility […]