TrendWatch

Every month, TrendWatch brings you the back-story to interesting, useful and sometimes surprising keywords that have been developing over time. Subscribe for free below.

TrendWatch
TrendWatch April 2025 – SaaS
From tiny startups to global enterprises, everyone’s moving their software to the cloud. This trend report explores the world of SaaS (Software-as-a-Service) focusing in on trends in Customer Relationship Management (CRM) and Project Management. These wonderful subscription-based tools have liberated us from software installations (who remembers CD installations?) and made […]
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TrendWatch
TrendWatch March 2025 – Travel
Twice a year we take on a big study under the banner “Visibility Leaders”. We choose a major sector and research the winning content directories, leading domains, keywords and the trends. For March 2025 we studied the travel industry. The full set of reports is here but to make sure […]
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TrendWatch
TrendWatch February 2025
From Casio fx 991CW to the OMODA Car and Mini Karaoke Machines – join us and delve deeper into the stories behind these search terms.
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TrendWatch
TrendWatch January 2025
From AI Detectors to Greasy Fingers Wine and Pixie Girls – join us and delve deeper into the stories behind these search terms.
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TrendWatch
TrendWatch December 2024
From Ada Sweatshirts answers to Versace Dylan Purple Perfume and the song Pink Pony Club – join us and delve deeper into the stories behind these search terms.
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TrendWatch
TrendWatch November 2024
This month we will take a look at a new Gen Alpha slang term, special chocolate bars, bloomer shorts and many more interesting search terms. Join us in discussing the background of these ten trends of the month.
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TrendWatch
TrendWatch October 2024
Welcome to the September edition of TrendWatch. This month we will explore 10 intriguing trends ranging from drugs to gaming. Funko Fusion anyone?
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TrendWatch September 2024
Welcome back to our newest edition of TrendWatch! This month we will explore 10 intriguing trends ranging from fish doorbells and AI song generators to Sketchers for women.
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TrendWatch
TrendWatch August 2024
Welcome to this month’s edition of TrendWatch, where we will take a closer look at trends such as Cloud Seeding, Carote Pans, and the Paris Olympics. Here, we explore 10 intriguing and surprising trends.
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TrendWatch
TrendWatch July 2024
From Connections answers to Martin Lewis car finance and whooping cough – join us and delve deeper into the stories behind these search terms and their popularity in this edition of TrendWatch.
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TrendWatch
TrendWatch June 2024
This month we will take a look at a new way to experience art, kitchen gadgets, AI chats and many more interesting search terms. Join us in discussing the background of these ten trends of the month.
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TrendWatch
TrendWatch May 2024
From women’s sports to food prep services and online gift cards for the popular game Fortnite – join us and delve deeper into the stories behind these search terms in this edition of TrendWatch.
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TrendWatch
TrendWatch April 2024
From timeless yet elegant dresses and suits to colourful cars and multifunctional mushrooms – this month’s TrendWatch will lead you through the newest interests that are on the rise.
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TrendWatch
TrendWatch March 2024
This month’s issue of TrendWatch will take you through the latest search trends, from running gear and superfood powders to the latest TikTok slang. Here, we uncover the background stories to ten interesting search terms.
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TrendWatch
TrendWatch February 2024
From human-sized dog beds to brain stimulating games as simple as tic-tac-toe or as complex as Yeardle: Join us as we delve into the stories behind 10 exciting trends in this month’s issue of TrendWatch!
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TrendWatch
TrendWatch January 2024
We’re back for a new year of new search trends with the 23rd issue of TrendWatch! This month we get scientific with superconductors, dive into stuffed animal trends and learn what a pookie is. Join us as we explore 10 unique trends.
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What is TrendWatch?

TrendWatch aims to inspire and educate digital marketeers, PR teams and analysts and help us all to understand how the world of search is developing.

TrendWatch reports on 10 trends every month and is researched by Nicole Scott, part of the data-journalism team at SISTRIX. Excerpts are available here but the full report is delivered via newsletter.