Every month, TrendWatch brings you the back-story to interesting, useful and sometimes surprising keywords that have been developing over time. Subscribe for free below.
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TrendWatch September 2023
Get ready for another edition of our monthly TrendWatch! Here we explore 10 exciting trends covering topics ranging from self-care to traveling and even baby pigeons.
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TrendWatch August 2023
From Ice Spice’s TikTok stardom to the bizarre allure of “Fun with Feet,” we’re here to uncover the unexpected and intriguing phenomena shaping our digital landscape.
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TrendWatch July 2023
From Wordle’s linguistic intrigue to TikTok’s baseball sensation, join us as we uncover unexpected shifts, innovations, and delightful surprises.
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TrendWatch June 2023
From AI-based writing tools like Quillbot to the valuable Motability scheme assisting individuals with disabilities, and the innovative baby bottles from MAM, we delve into the unique aspects and implications of each trend.
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TrendWatch May 2023
Get ready for an exciting edition of TrendWatch! In this issue, we explore 10 captivating long-term trends, handpicked from a vast array of data by SISTRIX. From fashion and nature to technology and lifestyle, these trends offer unique insights into our evolving world.
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TrendWatch April 2023
We’re slowly, very slowly, moving into the new season and, as we saw in our Travel special a few weeks ago, travel is a big topic. Here, for the regular TrendWatch newsletter we have a few other seasonal topics. Fashion, an annual US sports topic and an educational trend are among the 10 trends I’ve picked out for you this month.
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TrendWatch March 2023
For the March 2023 issue of TrendWatch I’ve curated and researched 10 long-term, interesting trends from thousands that were flagged by the data engines at SISTRIX. This month includes trends from the web, auto, toy and underwear industries. Hold on to your (British) pants!
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TrendWatch Feb 2023
As the UK’s days extend, slowly, the market trends are also moving from one season to the other. Here are ten search terms that have grown in popularity, along with the story behind them. This month we look at a couple of cosmetic products, a dark winter day, gambling, football […]
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TrendWatch Jan 2023
Here’s the back story to ten search terms that have grown in popularity recently. This month we look at a waxed jacket brand, a fringe tech at tipping-point, home-frothing trends, a refresh of an 80’s trend and an array of fashion and health items for you. Trends are curated from […]
TrendWatch
TrendWatch December 2022
From thousands of keyword search trends, here’s the back story to search terms that have grown in popularity. From food to brands and products, a danish word you might not be able to pronounce, a few fashion items and my trend of the year! No prizes for guessing the product […]
TrendWatch
TrendWatch October 2022
In the 10th in our series of UK keyword trend analyses we’ve got health, entertainment and fashion. These trends have been curated and researched from thousands that were highlighted by the data engines at SISTRIX. The full 10-trend publication is only available in the newsletter version of this report.
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TrendWatch September 2022
In this, the 9th in our series of keyword trends, I’ve got the usual detailed analysis for you along with an additional bonus from the retail sector.
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TrendWatch August 2022
This month’s trends include an online study support for kids, a chat website and a digital stopwatch.
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TrendWatch July 2022
This month’s trends include a kids’ TV show and a brand that produces clothing and gear for outdoor sports.
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TrendWatch June 2022
The trends this month include a scary game character, people looking to avoid paying for Facebook data usage, fashion topics and a trending music track.
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TrendWatch May 2022
TrendWatch for May 2022 includes, as usual, 10 long-term, interesting trends. The trends this month include gambling and adult entertainment, balanced-out by a fluffy toy and some light humour.
What is TrendWatch?
TrendWatch aims to inspire and educate digital marketeers, PR teams and analysts and help us all to understand how the world of search is developing.

TrendWatch reports on 10 trends every month and is researched by Nicole Scott, part of the data-journalism team at SISTRIX. Excerpts are available here but the full report is delivered via newsletter.