TrendWatch

Every month, TrendWatch brings you the back-story to interesting, useful and sometimes surprising keywords that have been developing over time. Subscribe for free below.

TrendWatch
TrendWatch February 2024
From human-sized dog beds to brain stimulating games as simple as tic-tac-toe or as complex as Yeardle: Join us as we delve into the stories behind 10 exciting trends in this month’s issue of TrendWatch!
TrendWatch
TrendWatch January 2024
We’re back for a new year of new search trends with the 23rd issue of TrendWatch! This month we get scientific with superconductors, dive into stuffed animal trends and learn what a pookie is. Join us as we explore 10 unique trends.
TrendWatch
Ten curious search trends of 2023
We’ve just published the last TrendWatch report of 2023, bringing the total number of trend stories this year to 112. It’s been a journey of cultural enlightenment! To round up the year, and to give you a taste of what’s coming for newsletter subscribers in 2024, here’s my top ten […]
TrendWatch
TrendWatch November 2023
Welcome to the 22nd issue of TrendWatch. This month we cover everything from bottom to top, literally. Along the way you can pick up info on Google Business and, of course, an AI trend! I hope you’ve enjoyed TrendWatch during 2023 and I’ll be back with more in 2024. Watch […]
TrendWatch
TrendWatch October 2023
The ever-changing world of search trends. This is the 21st issue of TrendWatch and it covers beauty, travel, finance along with a trend that we hope is short-lived. Join me for the back-story to ten trends, below.
TrendWatch
TrendWatch September 2023
Get ready for another edition of our monthly TrendWatch! Here we explore 10 exciting trends covering topics ranging from self-care to traveling and even baby pigeons.
TrendWatch
TrendWatch August 2023
From Ice Spice’s TikTok stardom to the bizarre allure of “Fun with Feet,” we’re here to uncover the unexpected and intriguing phenomena shaping our digital landscape.
TrendWatch
TrendWatch July 2023
From Wordle’s linguistic intrigue to TikTok’s baseball sensation, join us as we uncover unexpected shifts, innovations, and delightful surprises.
TrendWatch
TrendWatch June 2023
From AI-based writing tools like Quillbot to the valuable Motability scheme assisting individuals with disabilities, and the innovative baby bottles from MAM, we delve into the unique aspects and implications of each trend.
TrendWatch
TrendWatch May 2023
Get ready for an exciting edition of TrendWatch! In this issue, we explore 10 captivating long-term trends, handpicked from a vast array of data by SISTRIX. From fashion and nature to technology and lifestyle, these trends offer unique insights into our evolving world.
TrendWatch
TrendWatch April 2023
We’re slowly, very slowly, moving into the new season and, as we saw in our Travel special a few weeks ago, travel is a big topic. Here, for the regular TrendWatch newsletter we have a few other seasonal topics. Fashion, an annual US sports topic and an educational trend are among the 10 trends I’ve picked out for you this month.
TrendWatch
TrendWatch March 2023
For the March 2023 issue of TrendWatch I’ve curated and researched 10 long-term, interesting trends from thousands that were flagged by the data engines at SISTRIX. This month includes trends from the web, auto, toy and underwear industries. Hold on to your (British) pants!
TrendWatch
TrendWatch Feb 2023
As the UK’s days extend, slowly, the market trends are also moving from one season to the other. Here are ten search terms that have grown in popularity, along with the story behind them. This month we look at a couple of cosmetic products, a dark winter day, gambling, football […]
TrendWatch
TrendWatch Jan 2023
Here’s the back story to ten search terms that have grown in popularity recently. This month we look at a waxed jacket brand, a fringe tech at tipping-point, home-frothing trends, a refresh of an 80’s trend and an array of fashion and health items for you. Trends are curated from […]
TrendWatch
TrendWatch December 2022
From thousands of keyword search trends, here’s the back story to search terms that have grown in popularity. From food to brands and products, a danish word you might not be able to pronounce, a few fashion items and my trend of the year! No prizes for guessing the product […]
TrendWatch
TrendWatch October 2022
In the 10th in our series of UK keyword trend analyses we’ve got health, entertainment and fashion. These trends have been curated and researched from thousands that were highlighted by the data engines at SISTRIX. The full 10-trend publication is only available in the newsletter version of this report.

What is TrendWatch?

TrendWatch aims to inspire and educate digital marketeers, PR teams and analysts and help us all to understand how the world of search is developing.

TrendWatch reports on 10 trends every month and is researched by Nicole Scott, part of the data-journalism team at SISTRIX. Excerpts are available here but the full report is delivered via newsletter.