Twice a year we take on a big study under the banner “Visibility Leaders”. We choose a major sector and research the winning content directories, leading domains, keywords and the trends. For March 2025 we studied the travel industry. The full set of reports is here but to make sure nobody misses it, we’re also publishing the summary here as part of the TrendWatch project and email series. Ready to board? Chocks away!
Northern Lights Tourism
Scientists predict that 2025-2026 could deliver the most impressive displays in more than a decade, making this an optimal window for Northern Lights tourism. Those who miss this opportunity will likely need to wait until around 2035, when the next solar maximum is expected to occur.
Cheap Cruises
Cruises were a big trend over the last few months and it’s no surprise that “Cheap Cruises” is seeing increased search volumes with everyone tightening their belt. The overall cruise market has rebounded from the pandemic which has led to new routes and experiences, catering to diverse consumer preferences.
Repositioning Cruises: Save Big!
A repositioning cruise is a one-way journey that happens when cruise lines shuffle their ships between regions to chase the sunny seasons. Savvy travellers love them for their big discounts.
Riyadh Air
Riyadh Air is capturing attention as Saudi Arabia’s ambitious second flag carrier preparing for its 2025 launch. What makes Riyadh Air particularly innovative is its “digital-native” approach to airline operations. As part of Saudi Arabia’s broader strategy to attract 100 million tourists annually by 2030, Riyadh Air is poised to become not just an airline but a powerful geopolitical and economic instrument for the kingdom’s global ambitions.
What are people buying for their travels?
For this report we’ve also taken a look at Amazon data. The squidgy Needoh Nice Cube, Travel Packing Cubes and Stanley cups appear in the results.
E.l.f. Skin Hydration Travel Set B07ZVXK5K9
Travellers are ditching individual travel-size containers for convenient skincare travel kits like e.l.f.’s Skin Hydration Travel Set. This shift is partly driven by the frustration of leaky containers and partly by TSA liquid restrictions. e.l.f.’s affordable price point, typically under $20, resonates with budget-conscious consumers, especially during inflation.
Other trends found during our research
- lapland holidays
- river cruises
- cruise from southampton
- dubai, mexico, australia – destinations that peak in searches from December to February.
- serry beach resort
- airplane phone holder
More Travel reports by SISTRIX
This TrendWatch report is part of our analysis of the travel sector where you’ll find all our travel trackers, keywords, winning content and a list of leaders that you can learn from.
We’re improving TrendWatch
Future issues of TrendWatch will be focused on specific sectors and will align with our SectorWatch reports so that you get a deeper view of trends and success stories. You can look forward to a women’s fashion report very soon, followed by reports targeted at the following sectors: online grocery retail, a special automotive report written by a guest journalist, consumer electronics ecommerce and personal finance.
Future newsletters will contain a summary of our findings. Full reports will always be available on the website. Be the first to get the trends through the newsletter!
