SectorWatch – Top Content, Top Domains

SectorWatch exposes the real online competitors and analyses the high performance content that appears in Google’s organic search results. Use the examples as inspiration for your own content projects.

The top competitors for informative and commercial keywords are listed, along with keywords and intent information. Content analysis is made by our data journalism team.

SectorWatch is published each month covering a different eCommerce sector.

Top Domains & Content for Air Fryers

To kick off 2023, SectorWatch is looking to cook up a (healthy) feast as we look at who’s winning the search market for air fryers. We’ll show you the leading domains and some examples of the tastiest content. Which sites are doing well for one of the hottest culinary trends, […]

Top Domains and Content for Fitness Trackers

This month SectorWatch is looking to work up a sweat as we take a look at who is winning the search market for fitness trackers and apps. We’ll show you the most visible domains in the UK and examples of some of the best-performing content. Which websites are helping us find […]

Top Domains and Content for Coats

This month SectorWatch will keep you warm and toasty as we investigate who is winning the search market for coats and winter jackets. We’ll show you the most successful domains & examples of the best-performing content – who is keeping us looking sharp as the weather turns colder?

The Top Domains and Content for Barbecues

This month SectorWatch is heading for the garden to fire up the grill as we find out who is winning the market for searches for barbecues. We’re looking to find the most successful domains & the best-performing content – who does Google think is serving up the tastiest fare?

Top Domains and Content for Ebikes

It’s time to get back in the saddle & start peddling (though not too hard) as this month SectorWatch takes a look at who is winning the search market for electric bikes. What can we learn from studying the most successful sites & the best-performing content in this growing transport […]

Top Domains and Content for Fashion Dresses

This month SectorWatch is dressing to impress as we jump into the world of fashion retail & find out who is winning the market for searches on dresses. We’re looking for the leading competitors & the best-performing content – who does Google think is on-trend?

Top Domains and Content for Sustainable Travel

As we head towards summer, thoughts turn to holidays so this month, SectorWatch takes a deep dive into the sustainable travel industry to find the real competitors and high-performing content in Google’s organic search results.

Top Domains and Content for Easter Chocolate

The Easter bunny is waiting around the corner, as are the search results, ready for the traffic that this sector gets for a handful of weeks every year. In this SectorWatch we take a look at the leading domains and content for the sector, for two user intents. What happens […]

Top Domains and Content for Project Management Software

SectorWatch exposes true competitors and analyses the high performance content that appears in Google’s organic search results. In this report we’re analysing the project management software marketplace. Who’s serving the demand? What type of sites and content are performing? Are the players who you think they are?

Top Domains and Content for Online Grocery Delivery

As home delivery and fast-track grocery delivery services come-of-age, competition in the grocery retail sector increases. Understanding the true leaders becomes more important, but more difficult, and it’s easy to make false assumptions. In this article we look at the leading players from various ‘basket’ perspectives. You’ll see classic supermarket […]