TrendWatch March 2024

This month’s issue of TrendWatch will take you through the latest search trends, from running gear and superfood powders to the latest TikTok slang. Here, we uncover the background stories to ten interesting search terms.

Running Vest

Trend graph for “running vest″ (UK)
Trend graph for “running vest″ (UK)

There was a time when runners relied solely on their pockets to carry essentials like keys, water and snacks. But as running distances grew, so did the need for a more comfortable and efficient way to carry gear. The running vest, a lightweight and form-fitting alternative to the traditional backpack.

The running vest’s roots trace back to the early 1900s, alongside the invention of the backpack. Decades later the water bladder was invented in the 1960s and voilà we have hydration on the go. 

Unlike backpacks, which can bounce and chafe during long runs, running vests hug the body closely, minimising movement and discomfort. The streamlined design of running vests allows for a wider range of motion, essential for proper running form. Most running vests come equipped with built-in hydration reservoirs and compartments for storing essentials like gels, sunscreen, and even a phone.

Running vests have become an integral part of a runner’s toolkit, and their popularity is only expected to continue to grow.


Trend graph for “karaca″ (UK)
Trend graph for “karaca″ (UK)

Karaca is an established homeware brand from Turkey that is making its presence felt in the UK. The brand recently opened its second store in London, marking a significant step in its global expansion plans.

Karaca’s popularity stems from its diverse product range, encompassing everything from kitchenware and tableware to elegant home accessories. They aim to become a leading global brand in their category, and their UK expansion is a testament to their ambition.

So, next time you’re looking to spruce up your home, be sure to keep an eye out for Karaca. Their unique blend of Turkish heritage and contemporary design might be what you’ve been missing. 


Trend graph for “hyrox″ (UK)
Trend graph for “hyrox″ (UK)

Gone are the days of single-dimensional workouts, the latest trend is HYROX. HYROX combines both running & functional workout stations, where participants run 1km, followed by 1 functional workout station, repeated eight times. Each race is hosted indoors in expansive exhibition halls, creating an immersive and electrifying race. The race format remains consistent across the world, enabling global leaderboards & a cumulative World Championships at the end of each race season.

So, whether you’re a seasoned athlete or just starting your fitness journey, HYROX might be the perfect challenge to push your boundaries and experience a whole new level of competition.