TrendWatch June 2024

This month we will take a look at a new way to experience art, kitchen gadgets, AI chats and many more interesting search terms. Join us in discussing the background of these ten trends of the month.

Frameless/Frameless London

Graph showing heightened interest in the search term "Frameless London".
Trend graph for “Frameless London” (UK).

Frameless London is an immersive art experience that uses digital interpretations and installations to showcase iconic works from world-renowned artists. This Instagram-friendly approach to art appreciation is a major reason behind its surge in popularity.

Traditionally, art appreciation has been a passive experience. Museumgoers stand at a distance and observe paintings. Frameless London breaks down this barrier, inviting visitors to step into the world of the art itself.

At the start of 2024, when interest started to curve upward, Frameless launched a new media campaign. Frameless Feel More, portrays the arts and culture experience as a welcome antidote to modern living. The campaign features striking black and white portraits from Portrait of Britain winner, photographer Sander Vos. The viewer can discover a giant mind cloud filled with a famous reimagined artwork that can be discovered within Frameless.

Curious what immersive art looks like? Check out their Instagram page here.

Somatic Yoga

Graph showing strongly increased interest in "Somatic Yoga".
Trend graph for “Somatic Yoga” (UK).

Somatic Yoga has been gaining popularity due to its focus on body awareness and emotional well-being. Unlike traditional yoga that can be centred on achieving perfect postures, somatic yoga encourages participants to prioritise how their body feels during each movement. This shift in focus opens up the practice to a wider audience.

Many yoga styles, along with breathwork exercises, can be practised somatically. By focusing on each movement’s internal sensations, you can transform your yoga practice into a somatic experience. This approach to yoga fosters a deeper mind-body connection, which, according to Well and Good, has been central to its popularity. 

Womp Womp Meaning

Graph showing increased search volume for "Womp Womp Meaning".
Trend graph for “Womp Womp Meaning” (UK).

The melancholic sounds of “womp womp” are echoing across social media. It’s two words that sound similar to the sound played in game shows like The Price is Right when someone loses. Like many obscure trends, this gained popularity on TikTok. Videos, comments, and captions frequently feature the phrase.

Technically “womp womp” is an onomatopoeia, mimicking the mournful sound of a trombone or trumpet. While “womp womp” has been around since the early 1990s, its recent surge in popularity, particularly amongst younger social media users, makes it a new slang for many. This novelty fuels the desire to understand its exact meaning and proper usage.

While we can’t predict how long “womp womp” will remain in the cultural zeitgeist, one thing’s for sure: just as quickly as it arrived, it might fade into the annals of internet history. Until then, let’s enjoy the collective groan. Womp womp.