Visibility Leaders – Retail Grocery

This active resource is here to help digital marketers, content planners and brand managers from the retail grocery sector to track leaders, identify blueprints for success and find opportunities in the search marketing channels. Trackers are updated every week.

Visibility Leaders – Retail Grocery 2025

Congratulations to the Visibility Leaders award winners! Click-through and learn from content that’s extremely successful in Google search. More reports and trackers are included below. If you want notifications of new reports, here’s the newsletter.

High Performance Content Examples

Visibility Leaders - Retail Grocery Examples. Date: SISTRIX, June 2025
Content locationPage 1 ratioContent intentContent visibilityDomain typeStudySISTRIX data
www.themeatman.co.uk/products/44.06%KNOW1.03Retail groceryRetail Grocery June 2025To SISTRIX
www.walkers.co.uk/our-range/40.27%KNOW0.44Retail groceryRetail Grocery June 2025To SISTRIX
www.grapetree.co.uk/fruits/51.81%MIXED0.14Retail groceryRetail Grocery June 2025To SISTRIX
cotswoldflour.com/collections/45.93%DO0.27Retail groceryRetail Grocery June 2025To SISTRIX
thecornishfishmonger.co.uk/collections/46.70%DO0.43Retail groceryRetail Grocery June 2025To SISTRIX
bradleysfish.com/product-category/41.21%MIXED0.12Retail groceryRetail Grocery June 2025To SISTRIX
www.amazon.co.uk/olive-oil/73.58%DO0.17Retail groceryRetail Grocery June 2025To SISTRIX
www.thecheesesociety.co.uk/product/43.26%KNOW0.49Retail groceryRetail Grocery June 2025To SISTRIX
southdevonchillifarm.co.uk/collections/49.00%MIXED0.54Retail groceryRetail Grocery June 2025To SISTRIX
onestopchillishop.co.uk/collections/41.56%MIXED0.10Retail groceryRetail Grocery June 2025To SISTRIX
donaldrussell.com/steaks/63.83%DO0.13Retail groceryRetail Grocery June 2025To SISTRIX
www.theteamakers.co.uk/collections/51.97%DO1.67Retail groceryRetail Grocery June 2025To SISTRIX
swaledale.co.uk/products/40.05%KNOW0.90Retail groceryRetail Grocery June 2025To SISTRIX
www.nutsinbulk.co.uk/category/47.69%DO0.77Retail groceryRetail Grocery June 2025To SISTRIX

Each directory has been tagged with the dominant intent, the main function of the website and the Visibility Index of the content directory at time of research. A direct link to SISTRIX data is also provided. (Account required). We review this database regularly but please remember that directories can change, move or have less performance than indicated.

Current Research

SectorWatch July 2025

Read analysis of the leading domains and trends by Charlie WIlliams

TrendWatch July 2025

Retail grocery trends analysed by journalist Nicole Scott.

Sector Report

Reviewing supermarket visibility. Who’s really winning? By Steve Paine

Tracker – Top Domains for the online retail basket

This tracker is based on work done to curate keywords for the 2021 Online Grocery report. It tracks online ordering intent searches for goods common to the UK’s retail price index. The keywords are listed in this Sheet.

Other Reports and data for retail grocery sector marketers

Top Domains and Content for Online Grocery Delivery. 2021 SectorWatch report looks at three types of ‘baskets’.

Ocado, Tesco analysis – 2021 report

Top 100 most-visible domains in the UK – regularly updated