2026

Google has long since abandoned its initial skepticism towards AI content. The motto is – It’s about the quality, not the creation of the content. From the Search Quality Evaluators Guidelines: “Generative AI tools may be used for high quality and low quality content creation.” This particular example will put […]...

When other websites lose large amounts of footprint it can have serious impacts to business but the one advantage is that we can try and learn from mistakes we find. Using SISTRIX’s Visibility Index, we uncover and analyse the websites with the most prominent decreases in visibility on Google’s UK […]...

Following an update-heavy 2024, SEOs and web owners alike welcomed a year of fewer confirmed algorithm updates. However, we were all quickly met with the reality of the usual, continual search volatility throughout 2025, including in March, June and throughout most of December, when Google gifted us with a Christmas […]...

OpenAI has announced plans to introduce advertising in ChatGPT. Initially, this will be tested in the US and only for users of either the free ChatGPT plan or the cheaper Go plan. The ads will appear at the end of the organic response. They will be clearly marked as advertising and will […]...

With the UK Autumn Budget still on many people’s minds, SectorWatch is diving into the ever-shifting world of mortgages. With interest rates, lenders and comparison sites all competing to secure the prime spot in Google’s results, competition in the SERPs is as fierce as a bidding war on a semi-detached […]...

AI search has already developed rapidly over the past three years. Nevertheless, I am convinced that we will see a further acceleration of AI developments this year. Based on current market trends and past experience, I am making the following five predictions for 2026: 1 – The unified Google Search […]...