Visibility Leaders – Food and Drink
This active resource is here to help digital marketers, content planners and brand managers from the fashion sector. See the winners. Read the key findings, track the leading domains, learn from the top directories and read our reports.
Visibility Leaders in Food and Drink
Congratulations to the most recent Visibility Leaders award winners! Click-through and learn from content that’s extremely successful in Google search. More reports and trackers are included below. If you want notifications of new reports, here’s the newsletter.
Key findings for food and drink marketers
All our data journalism reports are linked below, but here are some key take-aways for anyone working in this sector.
Site structure – “A rock-solid site structure is your top-shelf essential” – Charlie Williams.
Competitor Analysis – “Comparing domains can lead to false impressions. The real competition must be analysed on a like-for like basis” – Steve Paine.
Trends – “ASDA’s online grocery delivery is experiencing a remarkable surge in search volumes” – Nicole Scott.
Product listing pages – “PLPs are your hardest-working pages. Whether you’re a supermarket giant or a specialist retailer, category and subcategory PLPs consistently win for product type searches.” – Charlie Williams.
Competing with the elephants – “The likes of The Meat Man and Swaledale prove that you don’t need to be a retail giant to carve out your niche visibility” – Charlie Williams
Leading Domain Trackers
This tracker is based on work done to curate keywords for the 2021 Online Grocery report. It tracks online ordering intent searches for goods common to the UK’s retail price index. The keywords are listed in this Sheet.
Reports from the Sector
SectorWatch Report
Retail Grocery analysis
A deep dive into the Grocery Sector. Leading domains, content, search volumes and trending terms. By Charlie Williams.
Trends
Retail Grocery Trends
Accompanying our retail grocery report is the trends overview. 10 trends and 10 back-stories. Research by Nicole Scott.
Visibility Leaders Report
Supermarket Visibility
Who’s really winning in the world of digital search? We take various angles and review the leaders. Report by Steve Paine.
SectorWatch Report
Protein Supplements
” 37% of the UK population now actively prioritises their protein intake every day” – The leading content analysed by Charlie Williams
Top Domains and Content for Online Grocery Delivery. 2021 SectorWatch report looks at three types of ‘baskets’.
Wine Retail – The top domains and content for Wine.
Ocado, Tesco analysis – 2021 report
Top 100 most-visible domains in the UK – regularly updated
Supermarket Visibility Report – UK supermarkets analysed. Includes a look at brand and informational reach.
A List of High Performance Directories
Search and sort through leading search marketing content directories. Each directory has been tagged with the dominant intent, the main function of the website and the Visibility Index of the content directory at time of research. A direct link to SISTRIX data is also provided. (Account / Free trial required).
| Path | Ratio | Dominant Intent | Path VI | Sector | Study | SISTRIX Link |
|---|---|---|---|---|---|---|
| https://www.discount-supplements.co.uk/products/ | 0.704 | Mixed | 0.295 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.dymatize-athletic-nutrition.com/en_GB/ | 0.688 | Mixed | 0.140 | Food and Drink | Protein Supplements | To SISTRIX |
| https://theorganicproteincompany.co.uk/products/ | 0.640 | Mixed | 0.242 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.theproteinworks.com/products/ | 0.614 | Mixed | 1.438 | Food and Drink | Protein Supplements | To SISTRIX |
| https://theskinnyfoodco.com/products/ | 0.598 | Mixed | 0.223 | Food and Drink | Protein Supplements | To SISTRIX |
| https://teamwarrior.com/collections/ | 0.567 | Mixed | 0.120 | Food and Drink | Protein Supplements | To SISTRIX |
| https://proteinpackage.co.uk/products/ | 0.563 | Mixed | 0.172 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.kentfoodsdirect.co.uk/products/ | 0.557 | Mixed | 0.747 | Food and Drink | Protein Supplements | To SISTRIX |
| https://specialingredients.co.uk/products/ | 0.550 | Mixed | 0.625 | Food and Drink | Protein Supplements | To SISTRIX |
| https://uk.protein.com/products/ | 0.548 | Mixed | 0.180 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.arlafoods.co.uk/brands/ | 0.534 | Know | 1.112 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.maxinutrition.com/blogs/ | 0.523 | Know | 0.181 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.grenade.com/collections/ | 0.519 | Mixed | 1.039 | Food and Drink | Protein Supplements | To SISTRIX |
| https://appliednutrition.uk/products/ | 0.505 | Mixed | 0.603 | Food and Drink | Protein Supplements | To SISTRIX |
| https://theskinnyfoodco.com/collections/ | 0.502 | Mixed | 0.778 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.bodybuildingwarehouse.co.uk/products/ | 0.482 | Mixed | 0.176 | Food and Drink | Protein Supplements | To SISTRIX |
| https://examine.com/supplements/ | 0.479 | Know | 1.840 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.bodykind.com/supplements-c11/ | 0.457 | Know | 0.528 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.puregym.com/blog/ | 0.451 | Know | 4.910 | Food and Drink | Protein Supplements | To SISTRIX |
| https://mensfitness.co.uk/review/ | 0.449 | Mixed | 0.681 | Food and Drink | Protein Supplements | To SISTRIX |
| https://realfoodsource.co.uk/products/ | 0.445 | Mixed | 0.731 | Food and Drink | Protein Supplements | To SISTRIX |
| https://davincisaldridge.co.uk/products/ | 0.443 | Mixed | 0.271 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.purition.co.uk/products/ | 0.442 | Mixed | 0.158 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.shakethatweight.co.uk/shop/ | 0.439 | Mixed | 0.476 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.discount-supplements.co.uk/collections/ | 0.438 | Mixed | 0.790 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.maxinutrition.com/collections/ | 0.433 | Mixed | 0.109 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.sportsdirect.com/fitness-and-training/ | 0.429 | Do | 3.662 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.vitality.co.uk/magazine/ | 0.424 | Know | 0.151 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.optimumnutrition.com/en-gb/ | 0.421 | Mixed | 1.374 | Food and Drink | Protein Supplements | To SISTRIX |
| https://proteinpackage.co.uk/collections/ | 0.420 | Mixed | 0.515 | Food and Drink | Protein Supplements | To SISTRIX |
| https://per4mbetter.com/collections/ | 0.408 | Mixed | 0.132 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.phd.com/protein/ | 0.407 | Mixed | 0.131 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.nutritionx.co.uk/sports-supplements/ | 0.401 | Mixed | 0.220 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.decathlon.co.uk/nutrition-and-body-care/ | 0.400 | Mixed | 0.786 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.planetorganic.com/products/ | 0.395 | Mixed | 0.208 | Food and Drink | Protein Supplements | To SISTRIX |
| https://pharmadoctor.co.uk/patient/ | 0.393 | Know | 0.366 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.costco.co.uk/Health-Wellness-Special-Events/ | 0.392 | Mixed | 0.134 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.bodybuildingwarehouse.co.uk/collections/ | 0.391 | Mixed | 0.228 | Food and Drink | Protein Supplements | To SISTRIX |
| https://uk.womensbest.com/products/ | 0.379 | Mixed | 0.187 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.planetorganic.com/collections/ | 0.378 | Mixed | 0.896 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.myprotein.com/thezone/ | 0.376 | Know | 0.911 | Food and Drink | Protein Supplements | To SISTRIX |
| https://lloydspharmacy.com/blogs/ | 0.373 | Know | 2.187 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.ensure.com/nutrition-products/ | 0.372 | Mixed | 0.123 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.dolphinfitness.co.uk/en/ | 0.368 | Mixed | 1.833 | Food and Drink | Protein Supplements | To SISTRIX |
| https://freesoul.com/products/ | 0.367 | Mixed | 0.167 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.myprotein.com/p/ | 0.367 | Mixed | 1.364 | Food and Drink | Protein Supplements | To SISTRIX |
| https://protealpes.com/en/ | 0.365 | Know | 0.105 | Food and Drink | Protein Supplements | To SISTRIX |
| https://peaksupps.co.uk/products/ | 0.355 | Mixed | 0.411 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.myprotein.com/c/ | 0.347 | Mixed | 4.485 | Food and Drink | Protein Supplements | To SISTRIX |
| https://uk.yfood.com/collections/ | 0.334 | Mixed | 0.144 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.origym.co.uk/blog/ | 0.334 | Know | 0.368 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.bulk.com/uk/ | 0.333 | Mixed | 2.736 | Food and Drink | Protein Supplements | To SISTRIX |
| https://appliednutrition.uk/collections/ | 0.312 | Mixed | 0.164 | Food and Drink | Protein Supplements | To SISTRIX |
| https://www.bodyandfit.com/en-gb/ | 0.311 | Mixed | 0.402 | Food and Drink | Protein Supplements | To SISTRIX |
| https://nutricircle.co.uk/collections/ | 0.303 | Do | 0.273 | Food and Drink | Protein Supplements | To SISTRIX |
| https://try-nicks.co.uk/collections/ | 0.301 | Mixed | 0.109 | Food and Drink | Protein Supplements | To SISTRIX |
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