Women’s Fashion Trends – 2024

As in the last issue of Visibility Leaders, we’re bringing you a full set of trends. All related to Ladies Fashion, these trends have been curated and researched by our data journalism team.

Denim Tears

Denim Tears, is a clothing brand founded by designer and cultural tastemaker Tremaine Emory. Denim Tears goes beyond just selling clothes; it tells a story.

Keyword: denim tears, UK.

Emory, a Brooklyn native, infuses his designs with a powerful blend of African American history and culture. This unique perspective translates into clothing that’s not just stylish but also carries a deeper meaning. Collections often feature bold graphics and iconography that celebrate Black cultural figures and social movements.

In a fashion landscape that often lacks diversity, Denim Tears offers a refreshing perspective. Their clothing is a platform for Black stories and voices, resonating with a generation seeking cultural expression.

They’ve mastered storytelling through clothing. Denim Tears goes beyond aesthetics. The brand uses clothing as a canvas to tell stories, sparking conversations about race, identity, and social issues. This unique approach resonates with consumers who want their clothing to reflect their values.

Denim Tears continued growth in search can often be linked to high-profile collaborations with brands like Supreme and Levi’s. This limited-edition approach fuels a sense of exclusivity and “must-have” items, driving online searches and brand awareness.

Denim Tears isn’t just a clothing brand; it’s a cultural movement. By celebrating Black history and sparking conversations, Tremaine Emory has created a brand that resonates with a generation seeking meaning and expression through fashion. This unique blend of social commentary and streetwear style is why Denim Tears is seeing a surge in online searches and is poised for continued growth.


The Baggu Crescent Bag, was popularised by TikTok, and is praised for its spaciousness and customizability. Made from recycled materials, it offers a blend of style and practicality, able to fit an array of daily essentials. Its adjustable strap and internal pockets enhance comfort and organisation, making it versatile for various uses. The bag exemplifies how viral trends can elevate practical items into must-have accessories.

Target Stock

We often see company stock appear in our data, but in this special Fashion focused Trend report we thought it was time to take a look at why Target’s stock has seen such sudden and sustained interest.

On November 15th, 2023 Target released its third-quarter earnings report and they were good. The company’s profits rose sharply, comfortably exceeding Wall Street forecasts. Investors responded very favourably to Target’s strong performance during a critical sales period. Which led to renewed interest in the company. 

Target’s shares had been battered earlier in the year due to challenges such as an inventory glut and sales slowdown. 

They managed to navigate the pressures of inflation and rising consumer debt. Part of their strategy was a commitment to value that resonated with budget-conscious consumers. The company’s focus on competitive pricing, quality products, and a customer-centric approach has strengthened its market position, attracting shoppers and reinforcing their loyalty.

Source Reuters

Vivaia Shoes

In a world where fashion and environmental consciousness intersect, VIVAIA emerges as a beacon of hope. Founded in 2020, they redefined what it means to step out in style while treading lightly on the planet.

VIVAIA shoes are crafted from recycled plastic bottles. By transforming discarded plastic into comfortable footwear, they contribute to reducing plastic waste and promoting circular fashion.

Their signature flats are not only chic but also practical. Made to withstand daily wear, these flats can be tossed into the washing machine without losing their shape or colour. 

The Aria 5° ballet flats are a favourite among fashion influencers and celebrities. The Urban Sneaker Sliders are mesh sneakers for a casual day out or a light workout. 

VIVAIA’s branding is that it’s more than just a shoe brand; it’s a movement. By choosing VIVAIA, you’re not only stepping into conscious comfort but also supporting a sustainable future. So go ahead, slip into those recycled flats, dance like nobody’s watching, and leave a smaller carbon footprint—one stylish step at a time.

Source: The Zoe Report 

Stanley Cup

Normally you wouldn’t think that a reusable to-go cup would end up on a trending fashion list, but The Stanley Cup has gone from utility to viral fashion icon

Stanley is a camping and outdoors company and has been in the game for over a century. Their claim to fame has been insulated bottles that keep your coffee hot all day long. But recently, they’ve transcended their rugged roots and become a social media sensation.

The turning point came when Stanley dropped a collaboration with Starbucks: a limited-edition “Winter Pink” 40-ounce tumbler. Suddenly, people were camping out in Target parking lots, lining up for hours, and even resorting to counter-jumping to snag these coveted cups. The frenzy didn’t stop there—resale sites like Mercari, eBay, and Poshmark were flooded with listings, for significantly more than the suggested retail price.

But why the obsession? It’s not just about hydration; it’s about style. The Adventure Quencher H2.0 Travel Tumbler, as it’s officially known, has become a must-have fashion accessory. Its pale pink hue and thick protruding straw make a statement. Forget designer handbags or pricey leather jackets; the Stanley Cup is the new status symbol.

On TikTok, the #Stanley hashtag has racked up nearly 4 billion views. Fans flaunt their collections, and heartwarming videos capture kids shedding tears of joy upon receiving the cup as a gift. 

Stanley’s revenue skyrocketed from $73 million in 2019 to a staggering $750 million in 2023. 

So, next time you spot someone cradling a Stanley Cup, remember: it’s not just a tumbler; it’s a cultural phenomenon. Whether you’re at a hockey game or a runway show, this humble cup has earned its place in the spotlight—one sip at a time.

Sources: The New Yorker & MSN

AOC Met Gala

In December 2022, Alexandria Ocasio-Cortez (AOC), the U.S. Representative for New York’s 14th congressional district, became a trending topic due to her appearance at the Met Gala.  During the star-studded Met Gala, AOC wore a striking designer dress with the words “Tax the Rich” emblazoned on it.

The Met Gala is a high-profile event known for its extravagant fashion and celebrity attendees. Notably, the event costs a whopping $30,000 per ticket.

Her message on the dress aligned with her political stance advocating for wealth redistribution and increased taxes on the wealthy.

The PR stunt drew more attention after it was revealed that she attended the Met Gala as a guest of a corporate table sponsor. Raising concerns about potential violations of House rules regarding gifts and benefits received by members of Congress. The House Ethics Committee launched an investigation into whether her acceptance of Met Gala tickets violated these rules. The investigation aimed to determine if she received improper benefits from attending the event.

AOC’s attendance at the Met Gala highlighted the intersection of government and Hollywood entertainment. The lines between politicians and celebrities have been blurring for years, especially in the US. 

In the end, AOC’s Met Gala moment transcended fashion—it became a cultural touchpoint, a symbol of dissent, and a testament to the potency of clothing as a form of expression. It became a touchstone for discussions about wealth, power, and representation. Its enduring popularity reflects its impact on public discourse and the intersection of politics and celebrity culture.

Source: BBC & America Magazine

Barbie Outfits

If you haven’t watched the Barbie movie, do it now! It’s not just a film about Barbie it’s a social commentary about empowerment, identity, and breaking stereotypes. With such relevance its no wonder that Barbie has inspired a fashion trend, whose hashtag interestingly didn’t appear in our data, but that I followed: #Barbiecore. 

Barbie outfits, makeup, hoodies and tshirts did show up on our list. The fashion trend draws inspiration from the iconic Barbie doll and unsurprisingly is focused pink. Think of vibrant, bubblegum pink hues that evoke nostalgia and playfulness. 

Photos of Barbie actress (which also trended), Margot Robbie donning Barbie’s iconic outfits during the film’s press tour further fueled the trend. 

In the Fall of 2022 we can see Valentino’s runway show had models strutted in shades of pink. Dubbed Valentino Pink PP after the fashion house’s creative director, Pierpaolo Piccioli, this collection set the stage for the main stream adoption of the Barbiecore movement.

Feminine silhouettes with ultra-girly styles, that included mini skirts & frilly dresses were accmpadied by tiny handbags as exemplified by Channel’s Babie collection. Any Barbie look wouldn’t be complete without high heels.

So, whether you’re harnessing your inner Kenergy, paying homage to past Barbie dolls, or simply adore hot pink, there’s an on-theme Barbie outfit waiting for you!

Vinted Canada

Vinted, the Lithuania-based clothing exchange marketplace has experienced a rollercoaster journey, we’ve written about it previously as it’s a huge success in the UK. How could a brand that thrived in the UK have seen Vinted close in Canada in February of 2024.

Founded in 2008 by Milda Mitkute and a friend, Vinted started as a way for Mitkute to declutter her wardrobe. It evolved into one of the world’s largest second-hand clothing marketplaces. By 2022, Vinted was used by 8 million Britons. The pandemic-induced surge in online shopping further fueled its success.

Vinted makes money in a few interesting ways. While sellers pay no commission, buyers are charged a fixed fee of $0.70 plus an additional 5% of the total sale price. This fee covers buyer protection, ensuring a smooth transaction experience.

Sellers can promote specific items using the closet spotlight feature. For $6.95, five items from a seller’s catalogue appear prominently in buyers’ feeds for seven days. Sellers can also pay to bump their listed items, increasing visibility. Vinted earns revenue from this service as well.

Vinted’s success in the UK during the pandemic was driven by people cleaning out their wardrobes. The platform became a go-to for bargain hunters, fashion enthusiasts, and eco-conscious consumers. Its mantra—“Don’t wear it? Sell it!”—resonated, making second-hand fashion cool and accessible.

In contrast to its UK triumph, Vinted recently announced the closure of its operations in Canada. The official statement cited challenges in maintaining consistent user experience standards worldwide. Users cited more specific issues.

Users complained about Vinted’s customer service, lack of responsiveness, and issues with account management. Vinted’s setup in Canada differed from its European platform, leading to logistical complications for users with accounts in multiple regions.

Canada’s large geography also seems to have contributed to high shipping costs. This made it less lucrative for both buyers and sellers.

Despite the Canadian setback, Vinted remains a force. Its 2022 revenue reached €370.2 million, and losses decreased by 60% compared to the previous year. In the ever-evolving landscape of fashion, Vinted’s journey, from closet cleanouts to billion-dollar status, shows just how powerful sustainable fashion and community-driven platforms can be.

Source: The Guardian, The Fashion Network, FT

Body Suit Women

I remember having a body suit in the 90s and immediately thought of how annoying they were when you went to the bathroom. But body suits are back in part because of the nod we’re experiencing to 90s fashion and music. 

Even though I might not be their biggest fan they are back for a reason. High-waisted pants are in and body suits do pair well with this trend. They stay in place, ensuring your high waistline is beautifully showcased. It works for a winter jean or a summer short, which is why there is no dip in search depending on the season.

Body suits are excellent for layering. They add interest to outfits and allow you to adjust for warmth. Layer a bodysuit under a low-cut dress, a cardigan, a blouse, or a jacket. It’s a practical and stylish choice.

Basic t-shirt or tank top bodysuits offer endless styling possibilities. They stay in place no matter how much you move, ensuring a polished appearance. Perfect for running errands, lazy afternoons, or playtime with kids. Go ahead, embrace the trend! With new materials making them even more comfortable, they’re going to be here for a while. 

Tween Girls Clothing

A tween is a child who falls between the stages of childhood and adolescence. This “in-between” phase is typically 9 to 12 years old.

It’s a time when childhood meets a desire for independence and the curiosities of adulthood. With this comes an evolving sense of style, driven by newfound creativity, social awareness, and freedom of thought. As they explore their identities, they seek clothing that reflects their personality and ever-changing style. 

Shopping for tween girls can be challenging, but it’s essential to find age-appropriate and on-trend fashion that resonates with their unique journey.  Some parents express concern about their tween daughters wearing crop tops. These short shirts that expose the midriff can be seen as both trendy and potentially revealing. Opinions vary, with some parents being more accepting, while others find them inappropriate for younger girls

On the far end of the spectrum you’ll find French company Jours Après Lunes has designed a line of “loungerie” (a blend of loungewear and lingerie) for children aged 4 to 12. While the designs for teenagers and infants seem age-appropriate, the ones for children have drawn criticism. This blurs the line between comfort and sensuality in clothing choices for young girls

Whether influenced by 90s nostalgia, TikTok trends, or their peers, these young fashion enthusiasts are actively seeking clothing that empowers their self-expression and individuality.