Journalists exposing the stories in the live and archived SISTRIX data

SISTRIX Data Journalism Team (EN)

Meet our journalists! These talented writers take SISTRIX data and expose the interesting stories within it, so that we can all learn more about how search data relates to the real world.

The Data Journalism team was formed in late 2021 with four initial projects. TrendWatch, IndexWatch, SectorWatch and Special Projects. Luce, Lily, Callum and Charlie are successful digital marketers, Nicole is a successful journalist and videographer Hervé is an in-house SEO at Schibsted and Steve is the senior editor.

All reports, including IndexWatch, SectorWatch and case studies are freely available either on the blog or in our TrendWatch newsletter. Notifications are always sent out via Twitter and Facebook.

The data journalism team works to high editorial standards and all reports are double-checked.

Travel – Leaders in Search
22. April 2026
Travel Sector Reports and Data This active resource is here to help digital marketers, content planners and brand managers from the travel sector. See the winners. Read the key findings, track the leading domains, learn from the top directories and read our reports. Visibility Leaders Congratulations to the most recent winners! The rest of […]
Fashion – Leaders in Search
13. February 2026
Fashion Sector Reports and Data This active resource is here to help digital marketers, content planners and brand managers from the fashion sector. See the winners. Read the key findings, track the leading domains, learn from the top directories and read our reports. Visibility Leaders in Fashion Congratulations to the […]
Consumer Electronics – Leaders in Search
16. December 2025
Consumer Electronics Sector Reports and Data This active resource is here to help digital marketers, content planners and brand managers from the consumer electronics sector. See the winners. Read the key findings, track the leading domains, learn from the top directories and read our reports. Visibility Leaders Congratulations to the most recent winners! The […]
Food and Drink – Leaders in Search
24. July 2025
Visibility Leaders – Food and Drink This active resource is here to help digital marketers, content planners and brand managers from the food and drink sector. See the winners. Read the key findings, track the leading domains, learn from the top directories and read our reports. Visibility Leaders in Food and Drink Congratulations to […]
Visibility Leaders in Retail 2024 – Content that Performs in Search
15. October 2024
Visibility Leaders, Q4 2024, brings you detailed and extensive analysis of the retail sector in the UK search channel. You’ll find a list of successful content projects that Google loves, keyword lists and trends and detailed analysis of the winning directories in the sector. This research takes a user-first approach […]
Visibility Leaders in Travel 2023 – Content that Performs in Search
20. April 2023
Leading content projects that Google loves, across the travel sector. This list of visibility leaders will help you identify and optimise your own content opportunities, and answer important questions like “Can I successfully put informational content on my commercial website?”. Here’s a summary of the latest findings, with links to […]
Visibility Leaders – Content Hubs that Work
29. June 2022
Visibility Leaders – Content Hubs that Work Visibility Leaders uses multiple data analyses to find leading content hubs – high performance content – that you can use as a blueprint for your own success. The research includes analysis from data journalists and SEO experts and includes a list of hundreds […]
Visibility Leaders Retail – Performance Content in Google Search
23. June 2022
From millions of domains and directories, we’ve curated and categorised over 130 content projects that Google loves across the B2C retail sector. This list of visibility leaders will help you identify and optimise your own content opportunities, and answer important questions like “can I put informational content on my commercial […]