Content production, editing, management and localisation
SISTRIX Content Team
The content production team at SISTRIX is responsible for customer and non-customer content along with our informational reference pages and expert case studies and data studies. We use a journalistic creation, editing and publication process and we measure the success and freshness of every page to ensure only the best quality content is available.
As of June 2024 the team consists of these three senior editors: Elisa Paessante , Steve Paine. and Paulina Zacharias.
We also have an in-house translation and localisation team for our 5 core languages. We are currently trialing the usage of our Content Assistant AI to aid our senior editors in the process of our content creation.
AI Action Plan for SEO and Increased Brand Presence
27. November 2025
With the AI Chatbot Action Plan, we offer a roadmap for the systematic analysis and optimization of your brand presence in generative AI systems such as ChatGPT , Google Gemini , or Claude, as well as in emerging AI search engines like Perplexity. The goal is to ensure and improve brand visibility in the […]
Grounding in Large Language Models (LLMs)
21. November 2025
Large Language Models (LLMs) such as ChatGPT, Gemini, or Claude can generate remarkably fluent text. They are capable of answering questions, summarising content, and even producing entire articles. Yet despite these abilities, there is a key weakness – their responses are not always accurate. LLM answers sound convincing but can […]
AI Chatbots: Benefits, Risks and their Impact on SEO
20. November 2025
AI chatbots are changing the rules of online visibility. Instead of being discovered through rankings and clicks as before, reach is also not generated directly within the answers provided by ChatGPT, Gemini or DeepSeek. In this article, we explain what the rise of AI chatbots means for SEO, the risks […]
Large Language Model (LLM): How they work, examples and risks
24. November 2025
A large language model, or LLM for short, is a computing system that, through training on extensive text collections, is able to analyse natural language input and respond to it with independently generated coherent, context-related text. Here’s more detail on how they work, and the risks involved.
Prompt Injections: The invisible vulnerability of AI systems
25. November 2025
Prompt injections in AI chat systems are an important topic. By exploiting the openness of chatbot architecture, prompt injections can introduce unseen manipulations. For brands, the question arises as to how this danger can be identified and contained.
AI Search Engines – How to Ensure Visibility in the Era of AI Search
17. November 2025
AI search engines are more than just a technical update to classic search. With Google’s new AI mode, which integrates generative answers directly into regular search, it is now clear that the way information is found and presented is changing fundamentally. Users are increasingly receiving complete answers without having to […]
AI Basics: Acronyms, Meanings and Reality – GEO, AEO, AIO, LLMO and more.
20. November 2025
With the rise of ChatGPT, Google Gemini and other generative AI systems, more and more new acronyms and ideas are emerging. Abbreviations such as LLMO, GEO or AIO are being used to describe how content can be purposefully optimised for AI but they could be distractions.
Search engines at a glance
10. November 2025
Without search engines, the internet would be a confusing mess. But how did they develop? From the first directories to Google’s dominance today – a look at the history and technologies behind web search.
Entities in search engine optimisation – definition and how they work
10. November 2025
Search engines have evolved considerably in recent years. Whereas they used to mainly analyse individual keywords and links, they now rely on a deeper understanding of meanings, connections and contexts. This is where entities come into play.
Google AI: Gemini and AI Search
10. November 2025
The term “Google AI” encompasses more than just a singular technology – it stands for an extensive strategy for the integration of artificial intelligence into nearly all of Google’s products and services. The goal is to fundamentally change the user’s interaction with digital information, away from conventional search and towards […]
llms.txt: How Useful is the File for LLM Optimisation?
10. November 2025
With llms.txt, website operators can directly control which content should be processed by AI systems such as ChatGPT or Gemini. What the file is capable of, where chances and risks lie and why a testing it might not be the best option for many.
Perplexity AI – How it works, SEO Relevance and Optimisation Strategies with SISTRIX
30. September 2025
The way in which we search on the internet is currently changing rapidly, thanks to new AI search machines. Perplexity AI no longer provides conventional result lists but fully phrased responses. Current web content is combined with Large Language Models, that can formulate own texts based on the given knowledge. […]
AI Overviews
25. September 2025
AI Overviews AI Overviews are summary answers at the top of Google’s classic search results. They aggregate content from various sources and can partially replace traditional rankings. In this section, you’ll find more information on what they mean, how to continue to reliably measure visibility, and what steps you need […]
SEO with ChatGPT: Prompts and Examples
24. September 2025
Since the release of ChatGPT and similar Large Language Models more and more people have posed the question whether search engine optimisation will continue to be based on editorial content or if, in the future, mostly machines will generate the texts that rank well with Google.
SEO for Google’s AI Overview
1. September 2025
AI Overviews are a new answer box in Google Search. They appear at the top of the search results page and provide an automatically generated answer to complex search queries. Google’s generative AI formulates a summary that combines information from multiple sources.
SISTRIX MCP Server: Reliable SEO Data in AI Chatbots
8. August 2025
Quick and intuitive, analyse well-founded SEO data reliably via natural language. We are now offering this option via our new MCP framework that AI chatbots can use to gain access to SISTRIX data.
AI overviews, chatbots and more: SISTRIX updates in the first half of 2025
6. August 2025
New features for AI Overviews, a visibility index for chatbots, targeted analyses in generative systems and many minor improvements – SISTRIX continues to evolve with search. Here is an overview of the most important innovations from the first half of 2025.
AI Overviews: New filter options, in-box AIO analysis available in SISTRIX
26. June 2025
For a few weeks now, the generative AI answers (AI Overviews) in Google search results have been visible to a much larger number of countries. An AI Overview appears for over 15% of search terms in UK search. SISTRIX now offers several options for evaluating the new boxes.
Track AI Overviews with SISTRIX, across all countries
2. June 2025
The much-discussed AI Overviews are now visible in many countries. Now that the rollout is progressing strongly, it’s time to formally show you our new AIO tracking capability.
From AI to API: the New Functions in SISTRIX from the First Quarter of 2025
30. April 2025
Google said goodbye to to the year 2024 with a core and a spam update – and didn’t deliver much less during the first quarter of 2025 to keep the world of search engine optimisation on its toes. We weren’t idle either! Next to bigger changes that have already been […]
International Data in SISTRIX: New Options for global Analyses
6. January 2025
Currently we offer data in SISTRIX for over 50 countries – with the exception of a few, so far it was only possible to evaluate these countries separately. This changes now. Keywords, URL structures and even a worldwide Visibility Index enable you to evaluate globally aligned domains.
Topic Clustering: An indispensable tool for SEOs
15. January 2025
A good internal linking helps Google to find your subsites more easily and to understand which topics are important for your website. However, the older a website and the less SEO-friendly its linking structure is, the more chaotic the linking structure ends up being. This can easily be prevented with […]
New in SISTRIX: All the New Features and Major Updates so far in 2024
11. September 2024
Adjusted tag management in projects, longer visibility of shortlinks, extended filter possibilities in lists and new Labs features – we are trying to make SISTRIX better every day. The biggest and most important new developments of 2024, until now, are summarised here.
Googlebot Mobile Overview and Features
24. May 2024
Googlebot mobile refers to the crawler that Google uses to simulate and index content for mobile users. It’s designed to mimic a mobile device, ensuring that the content served to users on mobile platforms is both accessible and optimized for their experience. Google predominantly uses the mobile version of a […]
How to Check HTTP Status Codes
24. May 2024
HTTP status codes are responses from a web server that indicate the status of a request. Knowing how to check these codes can help webmasters and SEO professionals optimise their websites and troubleshoot problems.
How to Identify Googlebot on Your Server
24. May 2024
Identifying Googlebot visits to your website is important for understanding how Google is interacting with your site. Recognising Googlebot activity allows you to ensure your site is being indexed properly and troubleshoot any potential issues. In this guide, we’ll walk you through the steps to accurately identify Googlebot on your […]
Internal Link, Crosslink, Deep Link: What Are the Differences?
25. March 2024
Not all links are the same. But what do the terms “internal link”, “crosslink” and “deep link” mean and what significance do different types of links have for SEO?
What does URL mean and what constitutes a URL?
25. March 2024
Hardly anyone knows what a Uniform Resource Locator is, whereas the term Internet address might ring a few bells. We explain what a URL is, what it consists of and how you can use it cleverly to navigate.
SEO-Friendly URL: Tips for a Good SEO URL Structure
21. March 2024
What does the Internet address have to do with your Google ranking? Quite a lot. Not only search engines will be happy with a well thought-out SEO URL structure and optimisation tips. Users also benefit from this.
Short URL: Advantages and Disadvantages of URL Shorteners
21. March 2024
Long URLs are neither easy to enter in the browser bar nor easy to share via social media. That’s why there are short URL services such as bit.ly or TinyURL. We explain when you should use URL shorteners – and when it’s better not to.
URLs: Create an SEO-Friendly URL Structure
19. March 2024
The abbreviation “URL” stands for “Uniform Resource Locator” and is often used to describe a website or an Internet address, while the actual intended destination is usually a directory or a specific path.
SSL Encryption: What role does it play in SEO?
19. March 2024
If you use SSL encryption on your website, data is sent from your visitor’s browser to your servers via a secure connection.
HTML: SEO Coding Basics
18. March 2024
HTML code also plays a role in the onpage optimisation of websites. Below you will find tips on what you should pay attention to when it comes to HTML and SEO.
Common Mistakes With Links
13. March 2024
Hyperlinks: Creating and Using Links
13. March 2024
A hyperlink is the connection between two hypertext nodes. In simple terms, it is a backlink between two documents on the World Wide Web.
What Is a Hyperlink?
4. March 2024
A hyperlink is the connection between two hypertext nodes. In simple terms, it is a backlink between two documents on the World Wide Web.
Links: Quick Start
4. March 2024
Links (or hyperlinks) are connections between hypertext documents (or websites). You can open one document from another by clicking on the linked text (anchor text).
SEO Title: How long should a title tag be?
11. January 2024
To increase your visibility in the Google SERPs and attract more visitors to your website, you should optimise the title tag. The length of the title tag is an important factor here. We explain what you need to pay attention to.
How long should the meta description be?
20. December 2023
The meta description (SEO description, meta description tag) serves as a brief description of the content of a website for search engines. It is either defined by the website operator or generated dynamically by Google.
Writing Perfect Meta Descriptions: Examples and Best Practice
10. January 2024
A good meta description is a key tool for high click rates and more website visitors. You can find examples and tips for creating them here.
