How to use Country Visibility Data in the SISTRIX Toolbox

For any business working or expanding into international markets, and for sites offering content that spans many countries, monitoring the international visibility of your domains, or those of your competitors, is important. View successful content, discover new markets, assess competitors and cross-check your international SEO strategy. SISTRIX collects and analyses data for many countries and makes all the data available in the Toolbox.

Where to find country visibility in the SISTRIX Toolbox

The Toolbox summary gives you a first overview of country visibility in the section called “Top Countries“. You’ll reach this by simply typing any domain in the search bar.

Countries are indicated using their 2-letter code, like, in our example, “CH” for Switzerland, “AT” for Austria and “UK” for United Kingdom.

Click on the entry “Top Countries” to access more extended data, across all the toolbox countries.

Alternatively, you can type your domain in the search bar 1 and click on the entry “Countries2 , which is positioned in the “Structure” menu on the left side of the screen.

The country data, and how to use it

On the top right corner of the screen you’ll see some additional options for the data.

Options for the Competitors section in the SISTRIX Toolbox
  • Options – Data Source: choose if you want to analyse desktop or mobile data and visibility.
  • Export: export the table as a CSV file. To do this you’ll need to use some credits.
  • Shortlink : share the table on Social Media.

You can also click on the icon of the chart or of the table to add them in a Dashboard or a Report, personalising them in the dedicated section.

Bar chart of the section "Countries" in the SISTRIX Toolbox

The bar chart at the top of the page shows the visibility index scores for the given domain across the biggest country markets.

The data available covers all available Countries, without any limitation. Click here to see the entire list.

Note that the keyword-sets chosen for each index are individually tailored to that Countries search-behavior and therefore are not directly comparable. However, the Visibility Index for a country remains representative for that country and can be used for country-to-country comparisons of search visibility.

To see a detailed overview of the data displayed in the chart, take a look at the table below it.

For each Country, it shows the Visibility Index value 3, the number of Top-10 and Top-100 keywords 4 and the number of Top-10 and Top-100 ranking URLs 5 for the analysed domain.

Thanks to these elements you’ll gain a quick overview of the domain’s strengths and weaknesses, which will allow you to answer important questions, like:

  • In which search markets is the domain more visible?
  • Which search markets are more challenging for the domain?
  • Are there unexplored markets where it could be worth expanding the business or optimising the website?
  • Are certain markets out-performing expectations?

This can be a good starting point to conduct a deeper analysis of the rankings and KPIs for the domains in a specific market.

Change the flag in front of the domain to analyze the data for that specific Country in the SÍSTRIX Toolbox

To do so, click on the flag icon at the left side of the search bar to change the evaluated Country, then press Enter or click on the symbol. You’ll be directly brought to the domain overview page for that search market, where you’ll be able to evaluate mobile and desktop visibility, rankings, links, social signals and more.


Asos is a global online fashion retailer operating in many markets. While their website uses an hreflang configuration to guide Google to list specific content for in-country Google search results, we can also look at which countries don’t have specific content, but do have an interesting level of visibility.

One of the country-specific directories at targets Australia. By using the countries feature we can see if it is ‘leaking’ into other countries.

country visibility for a path

In this case there are very few rankings for the directory outside Australia.

comparison of domain and path

The data can be combined in any way required. The graph above shows data from different countries and different domains and paths combined to show the effects of a content move.