For any business working or expanding into international markets, and for sites offering content that spans many countries, monitoring the international visibility of your domains, or those of your competitors, is important. View successful content, discover new markets, assess competitors and cross-check your international SEO strategy. SISTRIX collects and analyses data for many countries and makes all the data available in the Toolbox.
Where to find country visibility in the SISTRIX Toolbox
The Toolbox summary gives you a first overview of country visibility in the section called “Top Countries“. You’ll reach this by simply typing any domain in the search bar.
Countries are indicated using their 2-letter code, like, in our example, “CH” for Switzerland, “AT” for Austria and “UK” for United Kingdom.
Click on the entry “Top Countries” to access more extended data, across all the toolbox countries.
Alternatively, you can type your domain in the search barand click on the entry “Countries” , which is positioned in the “Structure” menu on the left side of the screen.
The country data, and how to use it
On the top right corner of the screen you’ll see some additional options for the data.
- Options – Data Source: choose if you want to analyse desktop or mobile data and visibility.
- Export: export the table as a CSV file. To do this you’ll need to use some credits.
- Shortlink : share the table on Social Media.
The bar chart at the top of the page shows the visibility index scores for the given domain across the biggest country markets.
The data available covers all available Countries, without any limitation. Click here to see the entire list.
To see a detailed overview of the data displayed in the chart, take a look at the table below it.
For each Country, it shows the Visibility Index value, the number of Top-10 and Top-100 keywords and the number of Top-10 and Top-100 ranking URLs for the analysed domain.
Thanks to these elements you’ll gain a quick overview of the domain’s strengths and weaknesses, which will allow you to answer important questions, like:
- In which search markets is the domain more visible?
- Which search markets are more challenging for the domain?
- Are there unexplored markets where it could be worth expanding the business or optimising the website?
- Are certain markets out-performing expectations?
This can be a good starting point to conduct a deeper analysis of the rankings and KPIs for the domains in a specific market.
To do so, click on the flag icon at the left side of the search bar to change the evaluated Country, then press Enter or click on the symbol. You’ll be directly brought to the domain overview page for that search market, where you’ll be able to evaluate mobile and desktop visibility, rankings, links, social signals and more.
Asos is a global online fashion retailer operating in many markets. While their website uses an hreflang configuration to guide Google to list specific content for in-country Google search results, we can also look at which countries don’t have specific content, but do have an interesting level of visibility.
One of the country-specific directories at asos.com targets Australia. https://www.asos.com/au/ By using the countries feature we can see if it is ‘leaking’ into other countries.
In this case there are very few rankings for the directory outside Australia.
The data can be combined in any way required. The graph above shows data from different countries and different domains and paths combined to show the effects of a content move.