Sellers/Brands – Optimisation

The section called “Optimisation” offers you useful tips for improving your products’ descriptions and getting better rankings on Amazon. Click on the individual warnings or on the menu items on the left to see the products that need optimisation.

Short Product Description

The product description of this product is less than 1,000 characters long. This length is usually not enough to describe the product effectively.

Poor Reviews

This product has an average review rating of under 4.0 points.

Un-Formatted Description

The product description for this product has very little formatting. Long blocks of text, without any formatting, are difficult for potential customers to read.

Unverified Reviews

In 2015 only 10% of all reviews were unverified. For this product, the rate of unverified reviews is over 50%.

Too Few Images

This product has less than 6 images from the maximum of 8 allowed. Product images improve rankings and increase the conversion rate.

Title is too Long

The title of this product is over 200 characters long. Amazon recommends that titles should be kept to under 150 characters.

High-Resolution Images Missing

High-resolution product images, required for the zoom function on the product details pages, are not available for this product.

Title is all Lowercase

The Amazon style guide recommends the correct use of capitals. The title for this product is all in lowercase characters.

Few Bullet Points

There are five bullet point positions available and this product doesn’t use them all. It’s recommended to use all 5 positions for better rankings.

Too Few Reviews

This product has fewer than 10 customer reviews. In general it’s recommended that a product has a minimum of 10 authentic reviews.

Missing Bestsellers

These products have no visible bestsellers. This suggests that these products have not been sold enough yet.

Missing Buybox

These products don’t have any offers that qualified for the Buybox.