The SISTRIX Visibility Index for Amazon is based on a regular measurement of the rankings for millions of keywords. Weighted with the search volume and the click probability of the respective ranking position, the Visibility Index is a reliable KPI that allows you to measure and compare success in the Amazon search results.
What is the product Visibility Index for organic and/or sponsored results?
Our experience from the world of Google optimisation has shown us that tracking individual keyword positions doesn’t give us an adequate and comprehensible historical development. Therefore, we have also invented the Visibility Index for our Amazon tool.
This index value tracks the results for many different keywords in the Amazon search. Based on this data, we then weight the search traffic for the individual keywords and calculate an index value. In total, the product Visibility Index includes one million keyword ranking points.
The more points a product receives, the more visible it is in the Amazon search results: both for many different keywords and for particularly high-traffic keywords.
The product Visibility Index for organic and/or sponsored results is recalculated every day and the historic data is available from June 2020.