The section “Keywords” shows you all the queries for which the selected brand can be found in the Amazon search. You can view organic or sponsored rankings, or both.
Keywords (organic)
In this table you can see the keywords with which the brand ranks for at least one product in the Amazon search. Only “organic” rankings are measured, i.e. those that appear in the SERPs via the Amazon search algorithm. In total, we monitor the keyword rankings for many millions of keywords. The values are updated at least once a week.
Keywords (sponsored)
In this table you can see the keywords with which the brand ranks for at least one product with a paid ad in the Amazon search. In total, we monitor the keyword rankings for many millions of keywords. The values are updated at least once a week.
Keywords (combined)
In this table you can see the keywords with which the brand ranks for at least one product in the Amazon search. In this case, we measure both organic and paid rankings. In total, we monitor the keyword rankings for many millions of keywords. The values are updated at least once a week.
