Toolbox

Successfully Combining User Intention and SERP Features

The snippet is the showcase for your website. A good ranking for a keyword on Google is only valuable if users actually click on the result. A good snippet increases the click rate and generates more visitors from organic search.

Introducing the free Keyword Tool

Even as SEO becomes more complex and diverse, the basis of all decisions are still search queries made by people. Our new, free tool can support you in the first steps of keyword research.

New – The Influencer Search Engine from SISTRIX, Available Now

Starting today, SISTRIX is giving transparency to the major influencer networks. With our new influencer search, you can search millions of accounts on Instagram, TikTok and YouTube for the influencers that fit your brand.

The Next Generation of SERP Analysis

The Google search results are more diverse than ever. In addition to organic results, there are many new types of results that appear. To reflect the reality of the situation in the SERPs we have completely reworked how we process the search results.

Visibility Index on Instagram: From Hashtags to Instagram Ranking Factors

Every large platform has its own rules and characteristics. From an SEO perspective, Instagram is an exceptional case: the image platform has no direct text search, which makes discovering content and accounts somewhat different. You will find out just how it works and which success factors play a role, in […]

Google Permits Longer Snippet Texts

For years, Google used to limit the length of snippet texts, are short text previews of the search results, to two rows. Over the last couple of days, Google eased up on this rule and will now also show longer snippets in the search results.

SISTRIX Always at the Forefront – New Functions for Professionals

We have been extremely active over the summer and came up with a host of new features, which I am sure you will like and may have even been waiting for. In line with our philosophy to always improve our core services, you can access our new functions at no […]

Surveying the Featured Snippets

Looking at our list of domains with the most featured snippets we see the Wikipedia as the clear winner. What makes this list so interesting are those domains that make the cut even though they are not within the list of most Visible domains on google.co.uk. Let’s take a closer […]

Happy Birthday sistrix.com!

15 years ago, today, the domain Sistrix.com saw the light of day and we want to celebrate with you! To mark this occasion we have a total of three presents for you:

This is the URLs with the largest number of ranking keywords on Google.co.uk

Thank you very much to all who have participated and to all who shared the contest! Congratulations to Martin Bongartz! I will get in touch with you about how to send you the prize ? We are really happy about how many people participated and the traffic that the URL for […]

Case Study: Has Cnet.com been hit by one of Google’s manual actions?

This week, the domain Cnet.com shows a 22% loss in their Visibility Index for Google US, this means that Cnet.com went from a Visibility index score of 266.07 last week, down to 208.8, right now. This may not sound like much, at first, but 22% for a such huge domain actually comes […]

A Success Story For SEOs & Entrepreneurs

The SEO Congress “Congreso SEO Profesional” is held every July in Madrid and specialises on presentations where website operators put their cards on the table, for all to see. Last year, for example, we had the opportunity to check out the exact data for the costs, auctions and traffic for TV-adds […]

Case Study: Softonic.com has been hit by a Google manual action

The Visibility history for Softonic.com shows a large loss on Google US (-40%), UK (-33%), Germany (-42%), Italy (-61%), France (-53%), the Netherlands (-31%), Brasil (-43%), their home-market Spain (-45%) and many more search markets. For our analysis, we will therefore simply stay on the US market, as the cause […]

Case Study: Monster’s monster growth on Google

About two months ago, Monster changed quite a bit of their internal website structure for both their USA and UK sites. Although the website architecture for both domains is very similar – both before and after the change – the positive effect is much more visible in the UK. Monster.co.uk […]

How Nordstrom bested Zappos on Google US

Five years ago, in April 2011, Zappos’ market share in Google was more that 3 times as large as Nordstrom‘s – in numbers: 43 visibility points for Zappos vs 13 points for Nordstrom. Today, Nordstrom has twice the market share on Google as Zappos. During the time from April 2011 […]

Introducing our extended keywords database for UK with 12 million keywords

Until now you were already able to use our common database with 1.000.000 keywords for UK, which we monitor once a week. The common database will help you answer questions of the category “how was this domain’s development on Google?”. Here, you will need a quick overview of the domain […]

SISTRIX now augments their link-database with Majestic-data

We have great news concerning our Link-module. SISTRIX and Majestic, one of the most reputable sources of link-data, have partnered up. Starting today, we will augment our own link-database with the link-data from Majestic, at no additional cost. If you have activated the LinkPlus feature for a domain within the […]

SEO in the Premier League

Football, it is simply impossible to not talk about the most popular sport in the world, when you are in its homeland. Today, we will take a closer look at the domains for the Premier League clubs. These domains have a natural affinity for being great sources for evaluations, because […]

Were things really better in the good old days?

We have been monitoring the search results on Google.co.uk from 26.07.2010 on and wanted to see if there is any truth to the saying, when it comes to Google’s results. Health keyword: “flu” Top 10 results on Google on 14.03.2011 Top 10 results on Google for “flu” on 14.03.2011 Top […]

SEO at Microsoft, light and shadows

Microsoft is a huge company. Looking at their web properties it even seems somewhat like a public administration. They decide to develop a new product (etc.) on its own domain and, sooner or later, the decision is made to completely or partially incorporate the service into Microsoft.com. It is quite […]

Mobilegeddon in UK: Winners and Losers

Last week the Mobile World Congress opened its doors in Barcelona. One of the items on the agenda are AMP (Accelerated Mobile Pages), which makes this a great time for us to recall the Mobilegeddon and take a look at domains whose mobile versions rank either much better or much […]

Google Penguin – How are the victims from 2012 doing today?

We will most likely see the Google Penguin 4.0 update early next year. This makes it a great time to look back at the domains on Google.co.uk that were penalized by the very first Google Penguin update in 2012 and see how they are doing today? I decided to select […]

The New Website For The Mayor Of London Neglected Its /priorities/

The Mayor of London Boris Johnson announced that the website for the Mayor of London has been redesigned to be closer to Londoners. A true statement, as the new design is a positive change, though they lost about 40% of their visibility on Google in the process. This means that […]

Has SerenataFlowers.com been hit by a Manual Link Penalty?

The Visibility Index score for SeneranataFlowers.com has crashed and there are no signs that the domain name has changed or that a redesign took place. On the Visibility Index chart for SeneranataFlowers.com you can see that SISTRIX automatically adds pins noting known Google updates, if the domain’s visibility has significantly […]

The Price of Changing the Domain Name

In theory, changing your domain name should not be complicated, especially if you follow the instructions Google provides. In practice, we can find numerous examples that contradict such rosy expectations. Changing the address of a website will always be accompanied by a certain degree of risk and the price you pay, […]

SEO-Basics: Never relaunch a website without redirects

A “relaunch” is effectively a “reboot” and in our case means the fundamental revision of a web presence. A so-called “website relaunch” does not have to be limited to design changes only. Rather, it gives you the opportunity to review and redesign content, simplify the navigation structure or optimize the […]

All rankings gone: No more fashion news from Style.com

Within the month of September the website Style.com took a sharp drop in their visibility index, to be more precise a decline of more than 90%. Therefore the domain lost almost all of their keyword rankings on Google.co.uk and Google.com. But for which reason?

Toolbox: Mobile data for all countries

From this week on, the SISTRIX Toolbox delivers data on the mobile ranking of countless search terms. As the first tool worldwide to do so, in addition to desktop rankings and visibility data, we offer smartphone data for all supported countries: Germany, Austria, Switzerland, the Netherlands, Poland, France, Italy, Spain, […]