Table of Contents
How to Create a List
You can add keywords and domains to lists from almost all areas of the Toolbox. All keyword tables in the Toolbox offer the option to add the keyword to a list when you hover the mouse over the end of the keyword cell.
Click on the icon to open a menu on the right, where you can create a new list for the keyword or select a list you’ve already created.
You’ll find the list in the “Lists” section, reachable from the menu at the top right corner of the screen.
If you are already in the list section, you can click on the green button “Create new list“. Choose a name for the list to reach the overview page.
Now you can click on “Add keywords” and type or paste the keywords in the input field on the right to add them automatically to a list.
Keyword research using the Keyword Discovery tool offers the option to include either the entire set of results, individual keyword groups, or individual keywords in lists.
How Do Lists Work?
The list overview page is made up of different elements.
In the white bar, located between the Toolbox navigation menu and the filters, you’ll find general settings for the whole page, in particular:
- Update SERPs: Click this button to update the SERP data of the list. In the background, we access stored SERP data and add required information such as organic hits and SERP features to your list. For larger lists, we show the progress in percent at the top of the bar.
- Settings: rename your list or delete it.
- Export: export the list as a CSV file. Read more about exports and credits here.
- Shortlink: share the page with other Toolbox users.
Here you’ll find the keywords that form the list, and the related data for these keywords. Click on a column head to sort via that column, or add a filter for that column using the “Filter Now” features.
- Search Volume – Monthly average search volume for the keyword.
- Keyword – Filter by text in (or not in) the keyword
- Country – Filter for a single country.
You may also use the Add Keywords button to add keywords from specific countries to the list.
Once the SERP data has been updated, you can click on “Competitors” in the navigation to analyse the competitive environment for your keyword list.
This view analyses the competitive environment for your keyword list. Here you will find a sorted list of all domains that are organically ranking for the given keyword.
This evaluation helps you to identify the successful pages for your keyword cluster. While heavyweights such as Wikipedia.org have the most visibility on Google over all searches, in many niches it looks completely different.
The Market Share column contains two values. The first figure indicates how visible the domain is for this keyword set. (Per mille.) The second, blue bar, shows how strong the domain is compared to the strongest domain in the list (in %).
On this page you’ll find an overview of the SERP features that relate to this keyword list. The nature and frequency of these SERP features is the correct staring point for deciding what kind of content you need to create for a good ranking.
The different SERP features are ordered according to how often they appear in the SERPs for the keyword list. We also show you the most popular domains that appear for each SERP feature which allows you to research potential ‘best-case’ domains for that SERP feature.
This feature will show you Google queries which contain not only the start keyword, but also typical question words (W-questions, like where, when, what, etc.). This will help you to easily understand the intent behind the keywords. For the start keyword “home improvement store” the Toolbox will show, for example, “what is the largest home improvement store“.
Your list can also be integrated in a Content Assistant project and become the basis for your texts.
To know more about this feature, please read the following article: Content Assistant, For Perfectly Optimised Posts.
Aside from keywords you can also organise domains or URLs in lists. This is a useful feature to monitor your Top-20 URLs or to create a list of sector domains.
You’ll get more information about this topic in our tutorial: Toolbox List Features, Ideas and Examples.