Visibility Index

The SISTRIX Visibility Index is a value for the visibility of a domain in Google's search results. By using the Visibility Index, success in Google SERPs can be measured reliably and transparently.

The Visibility Index is a key-performance-indicator for the visibility of a domain (respectively the host, directory or URL for detailed-evaluations) in Google. It is calculated using the sum of all organic rankings within the Top-100 results – for a representative keyword-set which has been defined by SISTRIX. The rankings are weighted based on search-traffic and position per keyword. To know more about the Visibility Index please read the following article: “SISTRIX Visibility Index – Explanation, Background and Calculation“.

The order of the boxes in this section of the Toolbox may vary according to the primary index selected in your account-settings. By default the Toolbox will show you the desktop data first.

Visibility Index (Desktop / Mobile)

This first box shows the value of the Visibility Index for the analysed website within the desktop or mobile search engine result pages. According to the object of your analysis, the Toolbox will indicate whether the value refers to a domain, host, directory or URL. Click on the symbol before the domain to reach the corresponding page. Just below the value you’ll see the date when it has been updated.

  • Updates: Daily
  • Data-set: Extended database. Many millions of keywords

Change (Desktop / Mobile)

Here you can see how much the absolute desktop or mobile Visibility Index value has changed from yesterday, last week or last month and how much the Visibility gained or lost over previous periods. You can move the mouse cursor over each value and we will show you both values as well as the change in percent.

  • Updates: Daily
  • Data-set: Extended database. Many millions of keywords

Visibility Index: Daily Updates

Options in the Visibility Index of the SISTRIX Toolbox

This chart shows the daily development of the visibility index for the analysed domain (or host, directory, URL). By default, it will refer to the desktop results’ pages.

Hover the mouse on the chart to see the value of the Visibility Index for a specific date. You can also zoom into a specific date-range by holding the mouse button down and selecting the range you would like to focus on, or click on “Fullscreen” to let the graph fit your entire screen.

You can also see the ranking keywords for a specific date by clicking on the corrisponding data point with the right mouse button of the mouse and selecting “Show keywords for (domain)”: the Toolbox will automatically take you to the corresponding table.

Note that the cogwheel icon will give you more options to make the Visibility Index useful in your analyses. For example, you can use it to see the mobile chart by selecting the option “Switch to smartphone”.

  • Updates: Daily
  • Data-set: Visibility data: 1 million keywords for desktop and mobile

Visibility Index: Weekly Development (Desktop/ Mobile)

This box shows you the development history for the SISTRIX Visibility Index for the organic desktop or mobile rankings for the domain.

Also in this case, hover the mouse on the chart to see the value of the Visibility Index for a specific week. You can zoom into a specific date-range by holding the mouse button down and selecting the range you would like to focus on. Please also note the numerous options available through the cogwheel in the top right hand corner of this box.

In the options, you are able to decide on which event-pins should be shown and compare the history of up to four domains with each other, among other options.

  • Updates: Weekly
  • Data-set: Visibility data: 1 million keywords for desktop or mobile

Video demo with closed captions

Video overview of the Visibility Index page