Keyword Overview

Keywords, the search queries entered in Google, are the mainstay of success in SEO. The Keyword Overview offers you all the relevant data for almost any keyword helping you create more relevant content.

The Keyword Overview is your first stop for the analysis of specific keywords (search queries). To reach this section type the keyword in the search bar of the SISTRIX Toolbox and start your search.

The flag in the search bar indicates the country data you’d like to see. Searching for “hotel” will give you different results and KPIs in UK or in Ireland for example.

The Toolbox offers you data for many billions of keywords in thirty different Countries. The addition of new keywords happens automatically and regularly.

Keyword Overview

After typing in your keyword, you’ll reach the keyword overview section. Here you can find a summary of all the relevant information and values related to the keyword.

In the overview you’ll get all the most important information at a glance. Use the navigation menu on the left to deepen the keyword analysis by selecting the section you need. The first row in the Keyword Overview page shows you more information about the different sections in four boxes.

Search Volume

Number of monthly search queries for this keyword on Google for the chosen Country. The Toolbox shows the average monthly traffic (over 12 months) in order to exclude any seasonal influence.

Just below the search volume you’ll see the number of organic clicks for this keyword. Depending on the SERP structure, this value can strongly differ from the search volume.

We also show the monthly trend data from January until December. This allows you to quickly find out whether there are strong trends in specific parts of the year or whether the demand stays relatively constant.

Global Search Volume

This box will help you estimate the search volume in other Toolbox countries. The search volume is standardised for all countries and the annual average is always divided over 12 months.

Search Intent

Thanks to the search intent you can better understand the basic goals and wishes behind a search query. In the Toolbox the search intent is based on the classification of four main intentions made from Google: Know, Do, Website and Visit.

  • Do: The user intention “Do” is about the searcher wanting to do something. Frequently it’s to buy something but sometimes it’s a download, install or other active process.
  • Know: A user with a know query would like to know more about a specific topic. This type of queries can be answered on one of the search result’s website or they can be displayed in a relatively small amount of space the size of a mobile phone screen (Know Simple).
  • Webseite: The website queries are search requests in which the user would like to go to a specific website or page on that website. Many users type in a domain name, URL or brand directly on Google, without using the browser.
  • Visit: This is about searchers who are, mostly, looking for a local business on their smartphone. Usually this type of search intent is answered with Google Maps.

SERP Features

Google’s search pages no longer consist only of organic results. The SISTRIX Toolbox recognises over 40 different result types. Here you’ll get a quick overview of all the result types found for the keyword. According to the demand, besides classic texts you could also see other types of content, like videos, images or other formats.

SERPs

Here you will find the Top-20 Google search results that our crawler was last given.

Each row starts with the ranking position, followed by the ranking URL, an indicator of how the ranking changed compared to the previous week and the estimated number of clicks on that page.

By analysing the SERP structure we can calculate the expected CTR for each position on the Top 10 results. Using the search volume we then show the estimated clicks per month for the position.

The button “Show Keyword History” will open the ranking-history for the specific domain and the keyword you are evaluating.

Clicking on the arrow at the end of the row will open the domain-overview page for that domain.

Search Intent

The search intent shows you which goals the user wants to reach with the search query. As far as search intent is concerned, Google differentiates between the following four types: Know, Do, Website and Visit. The search intent is defined for almost every keyword in the Toolbox.

The other boxes on this page show you parts of the corresponding feature. Click on the box or on the corresponding section in the navigation to deepen your analysis.

Keyword Ideas

In the category Keyword Ideas we’ll suggest other keywords that are related to the start keyword you entered. Depending on the method, the relationship can be more or less direct. This way you’ll be able to discover more interesting search queries for your keyword research.

Every table can be sorted, filtered and exported. You can also add the keywords into a list in the Toolbox.

Exact Match

With this feature you’ll discover all the searched queries that contain all word components of the start keyword, in the exact order of entry. For “home improvement store” you’ll find, for example, “home improvement store names” or “hq home improvement store“.

Contains Keyword

At least one of the word parts of the start keyword must appear in the suggested queries. For example, if you search “home improvement store“, the feature will show you “home decorations“, “apple store uk” or “home improvement loans“.

Similar Keywords (Same Group)

The similar keywords contain the same keyword component of the start keyword. Thanks to this feature you can find and sort Longtail Keywords. For example, if your start keyword is “home improvement store“, the feature will suggest “home improvement online store” or “sears home improvement store“, and many other alternatives.

Related Keywords (Search Suggestions)

This feature shows you the search queries that have a semantic relationship with the start keyword. This means that the terms don’t necessary contain the start keywords, but they are similar and comparable. For the start keyword “home improvement store” you’ll get as suggestions “screwfix” or “diy store“. This will let you easily extend the keyword set for your keyword research with useful synonyms and related terms.

Questions

This feature will show you Google queries which contain not only the start keyword, but also typical question words (W-questions, like where, when, what, etc.). This will help you to easily understand the intent behind the keywords. For the start keyword “home improvement store” the Toolbox will show, for example, “what is the largest home improvement store“.

Keyword Environment

The navigation point called Keyword Environment suggests relevants keywords and works as follow. First of all we determine the Top-10 ranking URLs for the start keyword. Then, on the second step, we read their ranking keywords from the Toolbox. Finally, we combine these keywords and we show them. Thanks to this process you’ll get a good overview of additional keywords whose content can be found in Google. In our example “home improvement store” you’ll see new keywords like “toolstation near me” or “homebase opening times“. You’ll probably have to wait a bit before loading the data, but it’s worth it.

SERP Archive

The SERP Archive is a time machine for past results. Since 2008 the Toolbox has saved the SERPs for all the most relevant search queries. Thanks to the SERP Archive you can easily go back in time and track developments.

The date can be changed in the filter just above the SERPs. Since 2015 mobile SERPs have been saved in addition to desktop SERPs. For many important keywords you’ll also be able to see a daily version of the SERPs for the last few months.

Trend

Ranking History

The Ranking History allows you to see how organic Google rankings for a domain or a specific URL have developed in time. This way you’ll quickly recognise trends and changes, and track your SEO success.

You can switch between desktop or mobile data using the white option-row. There you can also change the interval from weekly to daily data and track short-term ranking changes even more precisely.

When you open this feature the Toolbox will automatically compare the domains that rank first for the keyword. Use the filters in the upper part of the page to change the domain or the URL.

SERPs Compare

This feature allows you to compare the Google’s search pages of two different dates. By default the Toolbox will compare the current date and a second date of about four weeks ago.

Use the filters in the upper part of the page to quickly change the dates and personalise the results according to your needs.

In the analysis the Toolbox will use arrows to show you the ranking changes of that specific period of time. If the domain is ranking better than before the arrow will be green. On the contrary, if the rankings have worsen, the arrow will be red. The arrow will remain grey if there are no ranking changes.

Keyword Profile

In this box you’ll find three useful values related to the keyword you are analysing: the competition level for the keyword in the organic Google Index using a number between 0 and 100. The higher this level, the bigger the effort needed to organically rank for the keyword.

Following that, the device distribution: is this keyword mostly searched for on a mobile phone or a desktop? You should plan your content according to this distribution value.

In addition to that, you’ll see the average click price that you would pay on Google Ads, if you’d like to get a paid click for this keyword.

11.01.2021