Table of Contents
In the white bar, located between the Toolbox navigation menu and the filters, you’ll find general settings for the whole page, in particular:
- Data source: the Toolbox offers an extended database for mobile SERPs, which is why this is the default option for the table. Here you can also change the data source, choosing between desktop results or your own Optimizer competitors.
- Export: export the table as a CSV file. To do this you’ll need to use some credits.
- Shortlink: share the page with other Toolbox users. You’ll get a personalised shortlink, active for a few days, that you can share without any limitations.
Based on the keywords ranking in the Top-100 from our Ranking-Keyword-Set for the domain under evaluation, we will show you other domains which also have rankings for this keyword-set. These domains are the strongest keyword-competitors for the domain you are evaluating.
Meaning of the values in each column:
- Competition: This value shows the percentage-based visibility for the keyword-competitors, based on the ranking-keyword-set. If you are evaluating domain A and domain B has 200% in this column, then domain B is about twice as visible for the keywords that domain A ranks for in the Top-100.
- Rankings: Depending on the ranking-keyword-set for the domain you are evaluating, this shows you for how many keywords this domain has a better ranking than the competition (green bar) and for how many keywords the competition is better situated (red bar).
- Visibility Index: In this column we show you the Visibility Index score for each domain, using only the keywords in the ranking-keyword-set.
Meaning of the options:
- Domain: With this, we will use all the keywords – for which the evaluated domain ranks for in the top100 – on the domain-level for the ranking-keyword-set. We then compare the domain to the other domains in the competitor-evaluation.
- Hostname (default-option): Instead of using the entire domain for the evaluation, “Hostname” uses only the host (subdomain like de.wikipedia.org for example) with the highest visibility. This host is then compared to the hosts of other domains in the competitors-evaluation.
- Path: This option uses only the strongest path (directory) on the domain for the ranking-keyword-set.
- URL: This options uses only the strongest URL on the domain for the ranking-keyword-set.
Every competitor can be individually analysed with a simple mouse click.
Right above the table you’ll find two useful tools that will allow you to understand how your website is performing in Google, in comparison with specific competitors.
For the common keywords we take a look at how many keywords these domains have and how many of those keywords are shared between them.
The shared keywords are shown as a pie chart, which is then explained in the table underneath it. The number in the circle (also shown in the relevant colour in the table) is the total number of rankings of that domain for the evaluated week.
The numbers in the grey cells indicate the quantity of shared keywords between the corresponding domains. Finally, the last row (“All”) shows the total of shared keywords for all the domains.
You can also specify a specific date in case you are interested in historic values. If no date is added, we will use the data for the current week.
The table will show a list of all the keywords for which the initial domain is ranking. For each ranking keyword you’ll see the position of the domain you are evaluating and of the competitor(s) you added.
Each field will have a shade of either green or red, depending how far apart the other domains are from the main domain.
If the main domain has the better ranking, the competitor field will have a shade of green. The further apart the two rankings are, the deeper the shade will be. On the contrary, if the other domains have the better ranking position than the domain you are evaluating, then the field will be a shade of red.
If the row is empty, it means that the corresponding domain doesn’t rank within the top-100 results for that specific keyword.
You can add filters to your evaluation and save or load them through the “Options” menu at the top right corner of the page. There, you can also download the entire comparison data.
If you want to analyse a keyword further, you’ll just need to click on it and the Toolbox will take you to its SERPs.