Domain Overview

The domain overview page gives you a quick summary of all the most important SEO KPIs for a specific domain. The data available covers desktop, mobile, daily and weekly SEO KPIs that you’re able to export or share anytime you want. Video overview below.

Visibility Index

The first box at the top left shows you the daily Visibility Index (VI) value for both Desktop (top) and Smartphone (bottom), with the difference to yesterday’s value in percent. The VI is the core metric of a domains visibility (or optionally, host, directory or URL) and it’s evaluated from the rankings found within a representative keyword set. Each ranking is weighted by position and search volume and added together to create the final figure.

Extensive information on the Visibility Index can be found in this article: SISTRIX Visibility Index – Explanation, Background and Calculation.

The Visibility Index displayed is continuously updated with new ranking data. If you hover over the value with your mouse, you can see the exact time of the last update. The VI displayed here is based on measured rankings for mobile results for the selected country.

VI rank: the Visibility Index rank shows you the position of the most successful domains for the examined domain. For this purpose, all domains with a measurable Visibility Index are sorted in descending order every day.


This box gives you a quick overview of the number and orientation of the rankings of the examined domains (or host, directory, URL). The first line (global) shows how many different rankings can be measured in SISTRIX across all countries.

The second line (default country, as per user settings) then shows you how many keyword rankings were measured in the country. Clicking on the numbers takes you directly to the keyword table with the exact keywords and rankings. Learn more about our SERP database.

The third line tells you the search intent of the keywords. The blue bar shows you right away whether most keywords have a “do”, a “know”, a “website” or a visit intent. If you hover over the bar with your mouse, we will show you more precise numbers.

Traffic estimation

This box shows estimations about the traffic of the domain (or host, directory, URL when doing deeper analysis). The value given for Organic traffic in the first row is our estimate of the average monthly traffic that can be generated by the keywords found. More on traffic estimation.

The second row, Organic traffic value, shows you, based on Google Ads CPC values, how much money you would have to spend to buy this organic traffic in the paid areas of Google search results.

In the third line of the box you can see how the device distribution of the examined domain looks like. What percentage of users come from desktop, mobile or tablet? This data is not available for all domains.


Here you can see the most important link metrics for the examined domains (or host, directory, URL) at a glance. If link metrics have not yet been determined for a domain, you can trigger this with a click here.

In the first row you can see the number of different referring domains: one of the most important metrics for links. How many different domains link to a website. The second line then shows you the total number of links: how many links refer to the domain.

In the third line you can then analyze what proportion different top-level domains (such as .com) make up in the link profile of the examined domain. Here, too, you can see further details and data if you move the mouse over the line.

Domain Overview

The most important performance indicators for a domain are visible in the domain overview. Here you’ll find the following detail:

  • Top Countries – The three countries with the highest Visibility Index for the selected domain.
  • Hostnames – The number of difference hostnames for which we have found at least one ranking in our extended database.
  • Domain Age – The date found at the point where our crawlers first got information on the domain. This is often the date of first registration.
  • Top-10 Rankings – The number of keywords for which we have found a ranking on the first page of results. (extended database, comparison with previous week)
  • Number of URLs – Number of different URLs for which we have found a ranking in the results. (Extended database.)

Finally, the entry “Compare with competitors” will let you compare the SEO KPIs of the evaluated domain with those of up to 3 other websites. Read more about this feature here.

Top Paths, Hosts and URLs

Often some specific content formats of a website are better accepted by Google and the users than others. This pie chart shows the most successful directories, hosts and URLs according to the number of organic ranking keywords, and is based on keywords in our extended database using the Mobile-First search results.

To create this chart we consider the number of different ranking keywords per URL, directory and hostname.

  • Updated weekly
  • Database: Extended, with many millions of keywords.

Visibility Index Graph

Example of Visibility Index

This box shows you the development history for the SISTRIX Visibility Index for the organic rankings for the domain. The development history for the SISTRIX Visibility Index is able to tell you quite a bit about the current health of a domain.

You can zoom into a specific date-range by holding the mouse button down and selecting the range you would like to focus on. By right-clicking on a single visibility-point, you can jump directly to the keywords for that date.

Please also note the numerous options available through the cogwheel in the top right hand corner of this box which allow you to:

  • Switch between desktop and mobile data.
  • Decide on which event-pins should be shown.
  • Compare the history of up to six domains with each other
  • Export the data.
  • Add this box to a dashboard or a report.

Extensive information on the Visibility Index can be found in this article: SISTRIX Visibility Index – Explanation, Background and Calculation.

Overlay Data

Overlay Data feature

You can use the feature “Overlay Data” to compare the chart with one or more domains, hostnames, paths or URLs (up to six in total).

Add the domains (hostnames, paths or URLs) in the search slot and click on “Show details” to select the Country and the device (mobile or desktop) for the visibility data. By default, the tool will use the mobile database and the Country chosen in the search bar.

Finally, click on the green button “Compare” to begin your analysis.


This table gives you an overview of rankings which are especially interesting for a domain. This is done by choosing keywords from this domain’s rankings which are well positioned and show a large search-traffic and strong competition.

  • Keyword: The query exactly as it is written in Google.
  • Ranking / Position: Best position of the domain URL for the keyword inside the organic SERPs.
  • Search Volume: number of monthly search queries for this keyword on Google for the chosen country (learn more).
  • Competition: this indicator shows the level of competition for the keyword in the organic Google Index: 0 (low) until 100 (extremely high) (learn more).

You can browse all the domain’s keywords by going to the menu-item “Keywords”, in the left navigation under SEO or by clicking on the “Show all Keywords with a Top-100 Ranking” link at the bottom of this box.

  • Updated weekly
  • Database: Extended database, with many millions of keywords.

The table is sorted in descending order by the number of clicks.

Video walk-through with closed captions