Sometimes you might want to make your point with the help of an example that you remembered seeing somewhere on a domain, but you can’t remember the domain for the life of you.
- Positive Examples
- GoDaddy's shift from support.-subdomain to /help/-directory
- Monster goes from Subdomains to directories, too
- Zomato correctly assimilates a competitor
- From three make one: Hipertextual.com for Spain and Latin America
- Negative Examples
- The Mayor of London redesign with missing 301 redirects
- Softonic and their internal search problem
- A Royal domain move with soft-404's
- A hospitality industry domain move with room for improvement - Venere.com to Hotels.com
- Medical Advice caught in Google's YMYL classification?
- Visibility Index Art
Fret not, on this page we will keep a curated list of useful Visibiliy Index case studies for quick reference. If you have a good example yourself, please let us know (on Twitter) and we will add your example to this list.
Positive Examples
GoDaddy’s shift from support.-subdomain to /help/-directory
From Twitter:
https://twitter.com/markcporter/status/824276499729620992
Monster goes from Subdomains to directories, too
Monster.co.uk went from subdomains to subdirectories and shows a remarkable increase in Visibility.
From Twitter:
https://twitter.com/AndyNRodgers/status/824568736317394944
And from our article: Case Study: Monster’s monster growth on Google
Zomato correctly assimilates a competitor
Zomato purchased urbanspoon.com in 2015 and incorporated all the content into their site, while setting up the correct 301 redirects between the corresponding pieces of content.
From our article: Buying links that others earned… Why not?
From three make one: Hipertextual.com for Spain and Latin America
Hipertextual.com is now very popular in Spain and Latin America. It is the result of a consolidation of a number of websites and blogs (Bitelia.com, Altfoto.com, Appleweblog.com), where they managed to offer almost the same content, at a higher quality than what the old domains had to offer.
From our article: Buying links that others earned… Why not?
Negative Examples
The Mayor of London redesign with missing 301 redirects
The website missed redirecting most content pieces from the decommisioned /priorities/ directory.
From our article: The New Website For The Mayor Of London Neglected Its /priorities/
Softonic and their internal search problem
Google decided to no longer show the internal Softonic search results in the /s/ directory 1:1 within the Google Search Result Pages (SERPs).
From our article: Case Study: Softonic.com has been hit by a Google manual action
A Royal domain move with soft-404’s
After their domain move from royal.gov.uk to royal.uk most pages got a 301 redirect to the startpage only.
From our article: SEOs should care more about using redirects correctly than how much PageRank gets passed
A hospitality industry domain move with room for improvement – Venere.com to Hotels.com
A domain consolidation of Venere.com to Hotels.com – in the Italian market – leaves Hotels.com with about 20% less Visibility of what both domains might have had, combined.
From: Domain migrations can be ugly: here’s what happened to Hotels.com and Venere.com
Medical Advice caught in Google’s YMYL classification?
patient.co.uk was top-dog when it came to medical advice in the UK until they moved to a more international domain, patient.info. The move seems to have gone well and redirects were set to the correct articles. So why are they unable to reach old heights? Our hypothesis has to do with how Google is very careful with sites that have something to do with “Your Money or Your Life”.
Some types of pages could potentially impact the future happiness, health, or wealth of users. We call such pages “Your Money or Your Life” pages, or YMYL.
– Google Quality Rater Guidelines
[…]
We have very high Page Quality rating standards for YMYL pages because low quality YMYL pages could potentially negatively impact users’ happiness, health, or wealth.– Google Quality Rater Guidelines
From our article: IndexWatch 2015 – The Losers 2015 in UK: 100 domains with the highest loss in Google visibility
Visibility Index Art
Jesús Moya has a decidedly artsy approach to explaining a Visibility curve. Without further ado, here are some Visibility artworks:
Both from Twitter:
https://twitter.com/Jesus_MMoya/status/784064506444021760
And one more:
https://twitter.com/SIDN_es/status/829732883480899584
If you have more Visibility Art, please let us know so we can add it here.
