Project Overview

The Optimizer gives you control of our engines to perform tailored SEO analysis. In this handbook we’ll explain how to create a project and which elements can be found in the overview.

How to get started

To analyse a webpage based on on-page ranking factors with the Toolbox, you have to set up the website as a project.

Sign into the Toolbox and click on the “Projects” link in the top blue navigation bar. Alternatively you can just use this link:

To begin your analysis, click on the green box “Create project” and fill out the input page.

How to create a new project in the Optimizer

You can type a personalised name for your project and then the domain (or hostname, directory or URL) you want to analyse.

In the box called “Keywords” you can add a personalised keyword set which will be taken into consideration for your Optimizer project. The same applies with the box “Competitor-Settings“, where you can type up to 6 competitors’ domains (or hostnames, directories or URLs).

Keywords and competitors are optional at this stage, so you can also leave these two boxes empty and add them afterwards, when your project is already created.

Note that the box “Keywords” also contains the referring Country, which is important for the ranking and Visibility Index analysis of the website.

When you’re ready to start your analysis, just click on the green button “Create project“.

Video – How to create a project

Project Overview

When your project is ready the Toolbox will send you an email.

In the overview page of your project you’ll be able to see the first results of your analysis. Note that some boxes need at least two data points to show some results, so it’s normal to see them empty at the beginning of the project.

General Options

The Optimizer header

The blue header at the top of the page will allow you to navigate the different sections of your project:

  • Onpage: Onpage analysis of the website and its ressources.
  • Insights: Technical insights about the site’s performance and structure.
  • Rankings: Individual Visibility Index and Rankings according to your own keyword set.
  • Links + Social: Links and Social data for the analysed domain.
  • Settings: Project settings.

You can use the dropdown menu on the right to quickly switch between projects.

Data Boxes

In the project overview you’ll get a quick summary of your project’s key performance indicators. (KPIs)

Onpage analysis overview in the Optimizer

The first four boxes show an overview of the website homepage and the total number of errors, warnings and notices found from the crawler.

Below them you’ll be able to search a specific URL of the website to see specific details, for example its title and meta-data.

Overview data in the Optimizer project

Scrolling down, the Toolbox will show you the Visibility Index of the project and more information about its rankings and competitors. Note that this section will be available only if you add your keyword set to the project inside the “Settings”.

Finally, you’ll see an overview of the link profile and the number of social-signals for the evaluated domain.

Every box in the overview page can be opened into its corresponding section inside the project.

Other Features in the Overview Page

Besides your own projects, the Optimizer overview page offers you other interesting features including shared videos and one-time page checks.

Projects Shared With You

Here you can find the projects that other Toolbox users have shared with you. According to the permissions selected by the admin, you’ll be able to modify the project shared, or to just view it.

If you want to share a project with a colleague or an external user, you just have to go to the project settings (section “Team”) and add name, surname and email address.

One-Time Onpage Checks

With this feature you can start a simple on-page analysis of a domain without using an Optimizer project-slot.

To start, just type in the domain (or hostname, directory, URL) in the input field. The Crawler will scan the first 10.000 pages and give you an on-page overview of its errors, warnings and notices. You can also see its URLs, links and resources, and analyse them in detail.

The One-Time Checks are available for 14 days, then they’ll be automatically deleted. You can start as many One-Time Checks you want, one at a time.

Content Assistant

The Content Assistant is a great help when it comes to creating optimised content. Click here to know more about this feature.

Crawl History & Statistics

Each month you can crawl a specific number of pages across all of your Optimizer projects. This number varies according to the package bought.

“Crawl History” shows you an overview of your projects’ crawls and of the number of URLs left for the month:

  • Crawled: Date and time of the crawling.
  • Project: Name of the Optimizer project which has been crawled.
  • Triggered: Shows if the crawling has been automatically or manually activated.
  • Credits before: Number of URLs which could be crawled before this specific crawling.
  • Credits used: Number of URLs crawled during this specific project.
  • Credits after: Number of URLs left after the crawling of this project and which can be used for the next project’s crawling.
  • Finish reason: Shows if the crawling was completed regularly, if it was interrupted or if the number of URL credits was not sufficient to finish it.

The table called “Statistics” offers you an overview of your projects’ keyword settings instead. This is especially important if you are monitoring a personal set of keywords in your project(s):

  • Keyword Queries: How many keyword queries are actually being used for all your Optimizer projects. The number of queries varies according to the crawling frequency of your keyword set (1 keyword query if weekly, 5 keyword queries if daily).
  • Crawl Quota: How many crawl requests are being used for all your Optimizer projects. Click on the number to change the maximum number of requests for every single project.
  • Keywords: How many keywords have been added in all your Optimizer projects.
  • Pages: How many URLs are being crawled for all your Optimizer projects.
  • Users: How many users have access to your Optimizer projects (admin included).

Click on “Breakdown by project” to see the keyword queries for every single project.