Project Overview

The Optimizer gives gives you control of our engines to perform tailored SEO analysis. In this handbook we'll explain how to create a project and which elements can be found in the overview.

How to get started

To analyse a webpage based on on-page ranking factors with the Toolbox, you have to set up the website as a project in the “Optimizer” module.

To start using the Optimizer, sign into the Toolbox and click on the “Optimizer” link in the top blue navigation bar. Alternatively you can just use this link:

You can evaluate up to 5 domains with the default version of the Optimizer, at the same time.

To begin your analysis, click on the green box “Create project” and fill out the input page.

Create a new Optimizer project

You can type a personalised name for your project and then the domain (or hostname, directory or URL) you want to analyse.

In the box called “Keywords” you can add a personalised keyword set which will be taken into consideration for your Optimizer project. The same applies with the box “Competitor-Settings“, where you can type up to 6 competitors’ domains (or hostnames, directories or URLs).

Keywords and competitors are optional at this stage, so you can also leave these two boxes empty and add them afterwards, when your project is already created.

Note that the box “Keywords” also contains the referring Country, which is important for the ranking and Visibility Index analysis of the website.

When you’re ready to start your analysis, just click on the green button “Create project“.

Project Overview

When your project is ready the Toolbox will send you an email.

In the overview page of your project you’ll be able to see the first results of your analysis. Note that some boxes need at least two data points to show some results, so it’s normal to see them empty at the beginning of the project.

General Options

The Optimizer header

The blue header at the top of the page will allow you to navigate the different sections of your project:

  • Onpage: Onpage analysis of the website and its ressources.
  • Insights: Technical insights about the site’s performance and structure.
  • Rankings: Individual Visibility Index and Rankings according to your own keyword set.
  • Links + Social: Links and Social data for the analysed domain.
  • Settings: Project settings.

You can use the dropdown menu on the right to quickly switch between projects.

Data Boxes

In the project overview you’ll get a quick summary of your project’s key performance indicators. (KPIs)

Onpage analysis overview in the Optimizer

The first four boxes show an overview of the website homepage and the total number of errors, warnings and notices found from the crawler.

Below them you’ll be able to search a specific URL of the website to see specific details, for example its title and meta-data.

Overview data in the Optimizer project

Scrolling down, the Toolbox will show you the Visibility Index of the project and more information about its rankings and competitors. Note that this section will be available only if you add your keyword set to the project inside the “Settings”.

Finally, you’ll see an overview of the link profile and the number of social-signals for the evaluated domain.

Every box in the overview page can be opened into its corresponding section inside the project.