The Featured Snippets are a format which is supposed to provide users with a concise, direct answer to their questions. In this section you can see whether the content of your website is being shown in a Featured Snippet in Google’s search results.
In the white bar, located between the Toolbox navigation menu and the filters, you’ll find general settings for the whole page, in particular:
- Select Columns: Tailor the table according to your personal needs and requirements. Thanks to the function “Select column” you’ll be able to add more interesting columns to the table.
- Filter: The “Expert filter” allows you to create complex filter combinations, which you can also save and load.
- Export: With this button you can export the displayed table, downloading (filtered) keywords and the data contained in every column. Read more about exports and credits here.
- Shortlink: Share the page with other Toolbox users. You’ll get a personalised shortlink, active for a few days, that you can share without any limitations.
Filters will help you sort the results in the table and get only what you need for your Featured Snippet analysis.
How filters work: choose one of the suggested Quick Filters or click on the green button “Filter now” to select one of the different filter options available. You can create complex filter combinations using the Expert Filter.
For example, you can filter the results according to a specific SERP Tag or against more than 40 different SERPs features.
Featured Snippets – Table
This table shows you all the Featured Snippets of your website.
In particular, the visible rows are:
- Keyword: The search phrase for which the result is being shown in a Featured Snippet.
- Position: The current ranking position on Google.
- URL: Exact URL which is linked in the Featured Snippet.
- Search Volume: The keyword’s search volume.
- Competition: The intensity of competition (difficulty) of ranking for this keyword, on a scale between 0 and 100 (calculated by SISTRIX through various measures).
- Trend: Did the search behaviour for this keyword show a seasonal trend?
- CPC: average click price that you would pay on Google Ads, if you’d like to get a paid click for this keyword. It’s an average value, so it could vary.
- Snippet preview, keyword history and SERPs: these three buttons located at the end of every row will help you get more data for the corresponding keyword. The first one is a preview of the result in the Google’s SERPs, including Title and Snippet. The second button is a link to the ranking history of the domain for the keyword. Finally, the third button is a link to the SERPs table inside the Toolbox.
Click on the different column headers to sort the table according to that specific KPI.