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Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

August 2025 Spam Update: Visibility Data, Analysis, and Background
It’s the end of August 2025 and Google is back-to-work with a new update for us to analyse. The August 2025 Spam Update was announced on August 26, 2025, and it’ll keep us focused on data for the next couple of weeks. Data, analysis, and rankings of the affected domains […]
Steve Paine
29.08.2025
The Top Domains and Content for Winter Holidays
This month, SectorWatch is bundling up warm and heading off-piste into the frosty world of winter holidays to see which brands are sleigh-ing the search rankings – and which need to give their strategy a warm-up. With the peak season approaching, we’re checking on the travel operators and destinations whose […]
Charlie Williams
21.08.2025
AI overviews, chatbots and more: SISTRIX updates in the first half of 2025
New features for AI Overviews, a visibility index for chatbots, targeted analyses in generative systems and many minor improvements – SISTRIX continues to evolve with search. Here is an overview of the most important innovations from the first half of 2025.
SISTRIX Content Team
06.08.2025
AI Chatbot Data Study from SISTRIX – Video Presentation includes AIO data and demo
New data from a SISTRIX study will help you start to assess your strategy for AI Chatbot and AIO visibility. Entity visibility will be key in the future but, as you’ll see in the presentation below, classic search + AIO is the most important thing to focus on at the […]
Steve Paine
04.08.2025
Retail Grocery – New data, trackers and research in the latest Visibility Leaders report
The UK grocery landscape has evolved over the past few years, transforming from an industry dominated by weekly supermarket trips to one where consumers expect everything from emergency bread to Sunday roasts delivered to their doorstep within hours. This new resource fromm SISTRIX combines our TrendWatch, SectorWatch and Visibility Leaders […]
Steve Paine
29.07.2025
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The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.