Blog

Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

Google June 2025 Core Update – Information and Analysis

The June 2025 Core Update was announced on the 30th June 2025 with a roll-out planned for three weeks. This is the second core update of 2025. Helpful statistics and analysis will be provided below including lists of affected domains across various countries.

Steve Paine

01.07.2025

The Top Domains and Content for Women’s Designer Fashion

This month, SectorWatch struts into the world of women’s designer fashion to see which brands are owning the organic runway – and which ones need some tailoring. We’re spotlighting the labels whose SEO style is turning heads with trendsetters and search engines. Who’s stitched together a winning look for organic […]

Charlie Williams

30.06.2025

Google’s Stance on Publisher Controls in the AI Age – Behind the Scenes

Until now, Google has made it easy for itself. The long-standing controls for web search have been the way to control the content in Google’s AI features, both in training and in display. It seems clear now that, internally at Google, this position will not be sustainable in the long […]

Johannes Beus

20.06.2025

From Google Traffic to AI Answers: The New Reality for Publishers

The deal between publishers and Google, at least implicitly, has been clear in the past: Google is allowed to capture content and use excerpts in its own search product. In return, publishers receive visitors via Google if the preview is interesting enough for users to click on. Google has already made efforts […]

Johannes Beus

04.06.2025

The Era of AI Charlatans

The GEO (Generative Engine Optimization) wave has fully swept the industry. My feed is filled with new GEO agencies, self-proclaimed GEO experts with supposedly years of experience, and a lot of obvious nonsense straight from the person’s favorite LLM. As in the early years of Google optimization, much remains unknown […]

Johannes Beus

30.05.2025

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.