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Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

Google App for Windows. This AI Mode-first search app is now generally available

The Google App for Windows has been officially launched outside the restrictions of Google Labs. This AI-Mode-first search tool is not a browser and does not include Gemini but does add speech input, image input and screen-sharing input alongside typed input. This is the first search input surface from Google […]

Steve Paine

15.04.2026

Stay Visible April 2026 – Gemini, Search, Unity?

This month you’ll learn from the head of search at Google that there are key differences between Google Search and Gemini teams, and that they don’t really have a plan for merging the various search-like tools. I highlight March Core Update data, give you a demo of the new SISTRIX […]

Steve Paine

09.04.2026

Changelog Q1 2026: Visibility Is Changing, and So Is SISTRIX

AI Mode can now be tracked in Prompt Monitoring, brand recognition has been significantly improved, and Onpage Projects have undergone a complete overhaul. In addition, there is a new Looker Studio Connector for customised reporting and a redesigned navigation. All SISTRIX updates from the first quarter of 2026 at a […]

SISTRIX Content Team

02.04.2026

When Brands Become News, News Sites Need to Be Ready – The KitKat Case

Kit Kat. You may have heard about the theft, and the memes running through the internet, but what happens to search traffic when that happens? Did Nestle gain? Google is quick to react and when the SERP lights up with Top Stories boxes, CTR to the brand drops and the […]

Steve Paine

01.04.2026

What AI Userbot Traffic Actually Reveals About Your Website

With the rise of AI Search, a new category of bots has emerged: AI userbots. User agents such as ChatGPT-User or Perplexity-User access a website at the exact moment an AI is compiling information for a specific user query. Within the SEO industry, these visits are increasingly being treated as […]

Johannes Beus

31.03.2026

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.