Blog

Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

More work, new chances: How Google’s update changes SERP measurements

Since the end of last week, Google no longer supports the parameter “num=100”, which was used to request the first 100 organic hits of a search. Now, Google only offers 10 hits per request. This change was implemented without warning and impacts all providers that evaluate search results. As a […]

Johannes Beus

17.09.2025

Asda Loses VI in Subdomain to Subdirectory Migration

A huge, interesting and complex e-commerce migration has resulted in a net-loss. The change, likely to be driven by high-level changes in the company, could have advantages in the long-term but Google will take time to re-assess the new content structure.

Steve Paine

03.09.2025

August 2025 Spam Update: Visibility Data, Analysis, and Background

It’s the end of August 2025 and Google is back-to-work with a new update for us to analyse. The August 2025 Spam Update was announced on August 26, 2025, and it’ll keep us focused on data for the next couple of weeks. Data, analysis, and rankings of the affected domains […]

Steve Paine

29.08.2025

The Top Domains and Content for Winter Holidays

This month, SectorWatch is bundling up warm and heading off-piste into the frosty world of winter holidays to see which brands are sleigh-ing the search rankings – and which need to give their strategy a warm-up. With the peak season approaching, we’re checking on the travel operators and destinations whose […]

Charlie Williams

21.08.2025

AI overviews, chatbots and more: SISTRIX updates in the first half of 2025

New features for AI Overviews, a visibility index for chatbots, targeted analyses in generative systems and many minor improvements – SISTRIX continues to evolve with search. Here is an overview of the most important innovations from the first half of 2025.

SISTRIX Content Team

06.08.2025

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.