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The deal between publishers and Google, at least implicitly, has been clear in the past: Google is allowed to capture content and use excerpts in its own search product. In return, publishers receive visitors via Google if the preview is interesting enough for users to click on. Google has already made efforts […]

The GEO (Generative Engine Optimization) wave has fully swept the industry. My feed is filled with new GEO agencies, self-proclaimed GEO experts with supposedly years of experience, and a lot of obvious nonsense straight from the person’s favorite LLM. As in the early years of Google optimization, much remains unknown […]

The year started quietly for SEOs…but the calm didn’t last long. In February, Google ramped up the Search Generative Experience (SGE), with AI Overviews (AIOs) gaining prominence across UK SERPs, particularly for more specific and complex queries. Then, just weeks later, on 13th March, Google rolled out its first algorithm […]

Google presented numerous new AI use cases and developments at its I/O conference this week. My SEO perspective on some of the key points: AI Mode. In the US, Google will offer AI Mode to all users in the future. This mode is essentially the chatbot version of Google Search. Similar […]

Documents and presentations published in competition proceedings provide a good insight into how OpenAI and Sam Altman view the market for AI search and AI chatbots. While the OpenAI CEO himself doesn’t believe OpenAI has a chance of replacing Google, the distinction between AI chatbots and AI search is interesting: In the “traditional” chatbot […]