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In this month’s SectorWatch, we’re exploring the electric toothbrush market as part of our latest Visibility Leaders deep-dive into consumer electronics. It’s a competitive space, where established dental names, retailers and innovative newcomers are all vying for a spot at the top of search. Which sites are shining in Google’s […]

Q3 was busier than Q2. In July, Google rolled out AI Mode for UK search, followed by a Spam Update in August. AI Overviews kept replacing Featured Snippets, causing click-through rates and web traffic to fall. During this period of change, which domains saw their visibility improve, and which ones […]

We’re curious people so, every day, we analyse numerous ChatGPT responses to a wide variety of prompts. In recent weeks, we’ve noticed that ChatGPT uses web searches significantly less frequently. LLMs are known to struggle with timeliness and tend to fabricate facts (“hallucinations”). To counteract this, some models rely on […]

Since the end of last week, Google no longer supports the parameter “num=100”, which was used to request the first 100 organic hits of a search. Now, Google only offers 10 hits per request. This change was implemented without warning and impacts all providers that evaluate search results. As a […]

A huge, interesting and complex e-commerce migration has resulted in a net-loss. The change, likely to be driven by high-level changes in the company, could have advantages in the long-term but Google will take time to re-assess the new content structure.