Blog

Since 2003 our blog been the central library for SEO news, professional data analysis and expert opinion on the current trends in the platform economy.

AI Citation drift: How stable are sources in AI search results?

A source cited in an AI response today may well have disappeared by next week. Our analysis of 82,619 prompts over 17 weeks shows that Google replaces 56% of sources in AI-generated responses every week, whilst ChatGPT replaces as much as 74%. In this article, we will explain who stays, […]

Johannes Beus

01.05.2026

Prompt Research: Keyword Research for AI Search

Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions.

Johannes Beus

17.04.2026

The Search Leaders for International Flights, and how they appear across Chatbots

The monthly SectorWatch series returned to travel this month. In this additional analysis I take data from that report and extend it across chatbots to find the leaders and similarities. I also look at AI Overviews exposure.

Steve Paine

16.04.2026

Google App for Windows. This AI Mode-first search app is now generally available

The Google App for Windows has been officially launched outside the restrictions of Google Labs. This AI-Mode-first search tool is not a browser and does not include Gemini but does add speech input, image input and screen-sharing input alongside typed input. This is the first search input surface from Google […]

Steve Paine

15.04.2026

Stay Visible April 2026 – Gemini, Search, Unity?

This month you’ll learn from the head of search at Google that there are key differences between Google Search and Gemini teams, and that they don’t really have a plan for merging the various search-like tools. I highlight March Core Update data, give you a demo of the new SISTRIX […]

Steve Paine

09.04.2026

The Best of – SISTRIX Blog

These articles from the last year are exceptional. They helped people, nurtured discussion and spurred thoughts. Here’s our hand-picked selection of the best of SISTRIX Blog.