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Google AI Mode replaces ten blue links with a singular summarised response. The new currency of this system is citations – clickable sources that are at the core of the AI’s response. What do the top 100 most-cited websites tell us about how to achieve that success?

The discussion surrounding AI search usually revolves LLMs and their answer quality and platform technology. Google has impressively demonstrated its leadership in both of these areas with Gemini 3, the model now ranked number 1 on the LMArena Leaderboards . One crucial factor is often overlooked: the quality of the back-ends . No matter how powerful […]

The year is drawing to a close and Christmas is just around the corner. It’s a time to look back on a very turbulent and exciting time, and to do good together. Help us reach our fundraising goal again this year! In keeping with good SISTRIX tradition, it’s time again […]

One of the main arguments against Google establishing AI Mode as the standard search interface is the lack of monetisation surface in the results page. Google has been working on this and we are now seeing the first ads appearing in AI Mode. We continue to monitor this. The integration […]

In this month’s SectorWatch, we’re exploring the electric toothbrush market as part of our latest Visibility Leaders deep-dive into consumer electronics. It’s a competitive space, where established dental names, retailers and innovative newcomers are all vying for a spot at the top of search. Which sites are shining in Google’s […]