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Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must now comply with new laws which include choice, transparency and attribution. Google is required to submit a comprehensive compliance implementation plan within […]

Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted citations in German-language ChatGPT responses by 47% within 48 hours.

Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of announcements that, taken together, point in a clear direction: Google is transforming search into an agent.

The May 2026 Core Update was announced on 21st May 2026, following the March Core Update. It was completed on the 2nd June. Data, analysis, examples and rankings for affected domains are shown below in this article.

Marks and Spencer, UK fashion and food chain, are beating their business partner Ocado at creating search visibility for the same food products. M&S aren’t selling those products but it feels like that could be the next step. Is this additive, or will it cannibalise? Is it an indicator that […]