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Prompt Research brings the keyword exploration for AI search, AI Deep Dives deliver data-based analyses directly into the Toolbox and the MCP server is now available to all, no need for API credits. All important SISTRIX updates from the second quarter of 2026 can be found here in this overview.

If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision, especially in the highly dynamic market we find ourselves in today. Maybe I can help take away that […]

Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must now comply with new laws which include choice, transparency and attribution. Google is required to submit a comprehensive compliance implementation plan within […]

Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted citations in German-language ChatGPT responses by 47% within 48 hours.

Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of announcements that, taken together, point in a clear direction: Google is transforming search into an agent.