The search intention (also called user intent) answers the question – What does the user want?
Google itself has subdivided the user’s intention into 4 major areas: Know, Do, Website and Visit. You can learn more about the background and why the search intention for long-term successful SEO is so important, from this article.
In the Toolbox you now have the opportunity to use data for the search intent of keywords as part of a beta version. Go to the SISTRIX Labs and activate the function for your account.
The feature, Search Intent, will appear in the menu on the left hand side.
Under the heading “Search Intent” you will find an overview of the evaluated search intentions of the keywords ranking for the chosen domain.
You can filter and sort the table.
The four main search intentions, Know, Visit, Website and Do, along with the SEO-relevant sub-search intention Know Simple, are rated for each keyword on a scale from 0 to 100. Since some keywords cover more than one search intent, there is no interdependence – so a keyword can receive high values for both Do and Know.
The new search intent fields are also available in the keyword table. Activate the columns via “Select Columns” in the table options.
The assignment of the search intention to the keywords is currently still in beta. It is available for UK, ES, DE and IT. We plan to increase the accuracy and then roll out the function for the other Toolbox countries.