New numbering system for some Universal-Search results

5. June 2016

Back in the day the Search Engine Results Pages (SERPs) were made up of 10 organic results and some additional Universal-Search integrations, if they fit the query. By now, Google has departed from this mode and some Universal-Search integrations (mostly News and Images) will replace the organic results for the specific position.

We will now take this behavior into account by treating such Univerersal-Search integrations as organic results. What we will not do, though, is add such results as part of the organic Visibility Index for the actual domains within the Universal-Search integrations. Instead, we have created the virtual domain “universal-search-box.com”. This will prevent different types of results from being mixed in the Toolbox.

Thanks to this change there will be some Visibility loss for domains which are regularly shown below a news- or image-box. The loss schould be less than 5 percent for nearly all domains. We are confident that whiththis change, our results will correspond much more closely to the reality in the Google-SERPs.

Numbering system before

Numbering system now