The much-discussed AI Overviews are now visible in many countries. Now that the rollout is progressing strongly, it’s time to formally show you our new AIO tracking capability.
Keywords for which an AI Overview (AIO) is displayed are labelled separately in the keyword tables with a blue AI icon.
How to use the filter directly
To track the keywords for which an AIO is displayed, the AI Overviews filter can be easily added after entering a domain in the navigation on the left-hand side under the ‘Keywords’ tab. The filter option is currently also labelled with the ‘New’ badge and is therefore easy to recognise.
The keywords for which an analysed website appears in the AI overviews can then be evaluated.
The filter refers to the SERP feature itself – meaning: an AI overview is displayed for the keyword for which your domain ranks organically. It is not yet a matter of whether your domain is actually mentioned in the AI response. We are currently investigating how we can make such mentions and sources analysable in the future.
Important: AI Overviews do not currently displace organic hits. They are therefore not included in the visibility index at the moment. We are monitoring the development and checking if and how this should change in the future.
The current evaluation method results in various practical applications:
1. Observe development
You can regularly check whether AI Overviews are being displayed for your relevant keywords. This is particularly helpful if you want to know what content appears there.
2. Identify topics with AI Overviews
The filter helps you to recognise topics where Google shows AI overviews. This allows you to specifically analyse where an optimisation or an entry into the topic could be worthwhile – regardless of whether your own domain already appears there.
3. Evaluate visibility in context
As soon as SISTRIX has used the filter to analyse the keywords for which AI overviews appear, this information can be used in a targeted manner. In combination with the development of organic traffic and a competitive analysis, you can then analyse for example: Has performance changed since the launch of AI Overviews? And what impact have the new answer boxes had on organic traffic?
AI overview tracking with SISTRIX
The AI Overview filter is now available for all accounts and can be used directly. The feature shows for which keywords an AI Overview is displayed – regardless of whether the analysed domain is mentioned there.
A lot is currently happening around the topic of AI Overviews: We are keeping a close eye on developments and adapting our analyses and evaluations when it makes sense and is helpful. As always, we look forward to your feedback at support@sistrix.com.
